B2B VIDEO CONTENT STRATEGIES YOU NEED TO KNOW

Video content marketing; Literally every brand under the sun knows that they need to be utilizing video content as part of their marketing distribution strategy, and yet the vast majority of brands have no solid plan on how or where to start. On one hand, working with large-scale production teams may get expensive, while on the other hand creating something quick and easy may be perceived as cheap by your intended audience. But there are a few things you can do to make sure your video content strategy works, regardless of your budget.

For the rare few who are still wondering what the big deal is…

HERE ARE THE FACTS

Over 90 percent of the B2B customers love to watch online videos.

Over 40 percent B2B customers watch online videos reaching relevant products for business purposes

Nearly 76% of the smart marketers already include video content marketing as a major part of their overall marketing strategy

If those stats aren’t a sign of a serious marketing opportunity, then what is?

Basically YouTube video content works for one simple reason. It’s much more interesting and convenient to watch an informative video on a product or service than to read multiple pages of lengthy texts. If you produce an engaging video content in a professional way, you increase the chances of generating more business in the B2B industry. It’s really that simple.

I actually wrote two other posts about video content that shares more about why video content marketing is a crucial part of your marketing mix.

6 BEAUTIFUL EXAMPLES OF CORPORATE VIDEOS

POWERFUL CONTENT MARKETING STRATEGIES FOR 2018

Now, when you’re all set to deploy effective B2B video content marketing strategies, the main question that arises is what are the video content marketing strategies that will be most effective for your business? The answer to that usually starts with what are you trying to achieve? What’s your end game? Your goal? Are you aiming for an increase in sales, leads, new employees, or simply branding in the B2B industry? Identify your goal and work from there.

STORYTELLING NOT SELLING

Telling your brand story in a professional and articulate way can provide a lot of credibility to your brand. If you’re creating the first video for your brand, or your YouTube channel has been suffering from a serious lack of strategy, now would be a good time to start at the top. Create a video that tells the story of your business. Share its heritage and background with your customers. Push that ‘selling’ part of your brain aside for a moment, and focus on your creative, storyteller side. If you’re having trouble with this, hire someone (Side note: BIGINTRO would love to help with this).

A beautiful example of this is a video from General Electric which shows a child imagine what her Mom does at GE.  It marks the journey into the imagination of a child as to how she imagines all the amazing things created by her Mom working as GE employee.

WHAT’S IN IT FOR THEM?

Videos take up valuable time from your audience. Even the shortest minute and a half videos are still time you’re taking away from your viewer’s daily routine, so there better be some serious value in your content. whether that’s entertainment value, historical value, visual stimulation, or business related value, whatever it is, give your audiences something to reflect on, even after they’ve finished watching the video.

Before you start recording your first moment of footage, ask yourself these important questions:

  • Why would anyone want to watch this video?
  • Are we creating something unique?
  • Would I find value from this video?
  • Is this something the audience would want to share?

If you don’t have a solid answer or a resounding YES to these question, go back, refine the concept and come up with something you would personally find awesome.

Remember you’re not in a hurry. Take your time, get it right, and they’ll subscribe for more.

NEVER BE BORING

Thinking that B2B videos can’t be entertaining or funny is a huge misconception.

Zoom.us partnered with YouTube sensation Tripp and Tyler who are famous for producing videos of typical office pitfalls using a dry, simple, and sometimes controversial sense of humor to widen the video audience for B2B marketers.

Put it this way; with more than 900,000 views, the videos has generated an insanely wide reach and if only 10 percent of these viewers convert, a relatively inexpensive production budget will have generated a massive return.

Comedy in video content helps you connect with your audience, feeding off of the challenges they face, or sometimes silly corporate culture only they could associate with.

KEEP IT SHORT, SWEET, AND REPEAT

Statistics show that 94% of the online shopping customers watch videos and most of them commit that watching products explainer videos make them feel more confident to buy the product. Keep the videos short but should focus on the benefits of the clients.

One of my favorite personal favorite ways to start creating videos for clients is through the use of “How To” explainer videos. These short videos can be one of the most effective B2B marketing tools your sales team can have at their disposal.

They should focus on one aspect of your business or one specific target market, and deliver important information on how your business helps them solve a problem they’re having. SaaS businesses take note, your platform may have multiple features, each of those features can be showcased in its own video quickly and inexpensively.

ACTION WITH A CALL TO ACTION

Generating leads is the ultimate aim of video content marketing efforts, and yet we still see videos that are fantastic but fail to ‘seal the deal’ with a clear call to action at the end. It doesn’t have to be more complex than a URL to your website, or a unique URL specifically for your target audience. Make sure you guide your potential customer into taking the action you want. This can be done by done by adding an annotation to your video with a link to your website, a product landing page, a newsletter sign-up or another page URL triggering any action you choose. The last thing you want is to miss a huge opportunity of converting your audience into potential customers.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

YouTube Content Marketing

Going Big With Video Marketing in 2018

If there’s one thing I’ve learned about being a part of the digital marketing industry for the past 15 years it’s that the industry is in constant evolution. The tactics and strategies that may have worked just a few short years ago are completely different today. Yes, content marketing is still highly important, and for the most part, Google ranks you based on your content, and what’s being shared about you. But there’s so much more to it now, and time is limited, you can’t do it unless you either have a massive team behind you, or you outsource tasks.

I’m notoriously bad at outsourcing work, in fact, that’s one of the biggest goals I’ve set for myself in the year ahead, so if you know great content writers, hey, by all means, send them my way.

In the meantime, BIGINTRO’s NUMBER ONE main focus is creating incredible visual content marketing for our clients. To break it down a little more, I thought I’d drop a new vid to answer a few questions about my visual content creation agency and tell you more about why I’m betting BIG on Visual Content Marketing.

WHAT IS BIGINTRO AND WHY I’M BETTING BIG ON VIDEO CONTENT

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POWERFUL CONTENT MARKETING STRATEGIES FOR 2018

It’s almost 2018, do you know where your content marketing strategy is?

Whether you’re just starting out with a new content marketing strategy or you’ve been using the same tried and true strategies for a while, one thing’s for sure, you better have some fresh ideas up your sleeve for the year ahead.

Why? Well, to put it this way, competition is fierce!

Year after year, B2B and B2C marketers are increasingly creating more content, and on more platforms than the previous year. 70% of marketers surveyed in 2016 said they were planning on creating more content than they did in 2015, and this growth has only skyrocketed since!

HERE’S WHY A SOLID CONTENT MARKETING IS A MUST

Content marketing costs 62 percent less than outbound marketing while generating more than 300 percent more leads. And if that’s not enough, companies that adopt and execute a well-defined content marketing plan get six times higher conversion rates than their competitors. Kind of makes you wish you had started sooner doesn’t it?

These simple fact alone should cause you to drop whatever you’re doing and get serious about your brand’s content strategy.

Considering how crucial content marketing is, it’s surprising that marketing managers often fail to plan ahead with precise business objectives and goals.

The good news is that it’s never too late to put your content to work for you, and this post is really all about sharing my personal content marketing strategies, and how you can ‘borrow’ my ideas for 2018. Go ahead, It’s cool with me…

Before we deep dive into why you needed a content strategy yesterday, I do have to say this…

Following marketing trends will get you nowhere…

Trends may come and go, but building a fan base that deeply connects with your personality, value, and insights is something that can never be replicated. No matter how much content is published, or what medium it’s shared on.

People connect with content on a personal and human level. If visitors choose to consume your content, return to it, and share it, it’s because your personality shined through regardless of the information you supplied. Alternatively, if they zoned out, well guess what? It’s because you just couldn’t capture their attention long enough. It might sound a little harsh but trust me on this, it’s always personal.

Your tone of voice is your secret weapon.

I can’t emphasize this enough. Think of it this way. If you were sitting with your best friend right now, sharing something you’re extremely passionate about, would you throw a bunch of statistics and technical babble at them? Or would you explain exactly why something is so awesome and why they’re missing out? The latter right? So why would your content be any different?

Your content needs to be personal and charismatic if you’re going to have a fighting chance of getting it noticed. Got it?

Your personal identity is worth more than any quick fix, or marketing tactic. Keep that in mind as you define your content marketing strategy. That being said, creating content on your website, blog and through your visual content marketing channels such as YouTube that is truly well-executed and gives your audience valuable knowledge will make your marketing timeless.

CONTENT MARKETING STRATEGIES FOR 2018

FIND OUT WHAT’S HOT

As a general rule of thumb, prior to defining a content strategy whether it’s textual or visual content, I always start off by figuring out what’s hot in a particular industry I’m working on.

BIGINTRO currently has clients in the health, travel tech, AR, and media industry, so you can see why understanding what’s happening in these particular industries is always step 1.

To get Trend Data research done, I go straight to the granddaddy of search; Google.

Google provides tons of services but Google Trends is the best option out of them to find trending topics. You can search any topic and the volume it’s  receiving.

You can also make country-specific as well as sector-specific searches to make your results more targeted.

Another great option is searching Quora Topics for specific questions people are genuinely curious about. Here’s what’s being asked right now in ‘Travel Tech’.

 

Bonus tip – The answers shared will also help you write content that that’s intelligent and valuable.

DEFINE AND ORGANIZE IDEAS

Once you’ve got the key trends and topics covered, there are two services you should immediately utilize to optimize your topic titles and organize your ideas.

The first being CoSchedule’s Title Analyzer which will help you compare title ideas, and write killer headlines.

Here’s an example

  • CONTENT STRATEGIES FOR 2018 got a title score of 41
  • POWERFUL CONTENT STRATEGIES FOR 2018 got a title score of 58
  • POWERFUL CONTENT MARKETING STRATEGIES FOR 2018 got a title score of 62

Followed by Trello, which personally helps me organize my ideas in lists, with ideas, and topic titles that I plan on covering in a specific month.

 

Trello allows you to go all in with a bunch of details, and screenshots, or like me, keep it a light reference and avoid scribbling ideas all over the place. Sure there are plenty of other project planning and management solutions available, but Trello works for me.  

CREATE MAGICAL CONTENT IN 2018

VIDEO CONTENT MARKETING

Video marketing works. Period, end of story. You need to get serious about it. Whether you’re a novice or growing an existing program, now’s the time to put your video into the marketing spotlight.

I get it, shooting video, editing, publishing, and sharing video can be time-consuming, but with video sharing platforms like Facebook, and Instagram, marketers can now easily create and publish video content without little to no effort.

At its core, BIGINTRO is a visual content creation agency, with video being the driving force behind the content we create for our clients. By creating a series of videos, focused on keyword rich titles and descriptions, we generate more search exposure, leading visitors to our client’s videos, which always contain a call to action. 

These 6 Beautiful Examples of Corporate Videos are sure to spark up some creative ideas.

One of the big marketing channels that have been picking up steam in the past few years are micro-communities like Slack channels, WhatsApp, and Facebook groups.

I’ll be sharing my Go-To Marketing Micro-Communities in an upcoming post -> Subscribe to the BIGINTRO Newsletter to make sure you stay updated.

Another community that’s somewhat lesser known, but has been a hugely beneficial for me in the past few months is SILO, a micro-community of super talented and helpful individuals. In fact, I love it so much, I asked the founder to put my name on their homepage. It’s just THAT GOOD!

AMPLIFY YOUR CONTENT

So far we’ve looked at how to come up with great topics. How to optimize the titles. The importance of Micro-communities, now let’s supercharge your content reach, after all, what’s the point of spending all that time writing content if it isn’t getting the eyeballs it deserves?

Right off the bat, there are two services ALL marketers should know. The first being Zest – Their site’s tagline reads – ‘Where Marketers Share and Discover Stellar Marketing Content’ but it’s way more than that.

Zest is a great platform for sharing your marketing related posts while networking with the best in the marketing industry as well as educating yourself with the valuable manually curated articles.

Lastly (for now at least) is agorapulse which brings all of your hard work full circle. Agorapulse is a really cool service that lets you manage your social feeds and schedule your content across all social sites, under one neatly organized platforms. I’ve recently started using this social network management platform and I’m really loving the broad range of tools, ranging from Facebook applications, analytics, and content automation it delivers.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards preparing your content marketing strategy for 2018. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

What are your content marketing strategies, tips, and tactics for the year ahead?

6 Beautiful Examples of Corporate Videos

If there’s one thing I take very seriously here at BIGINTRO it’s the production of corporate videos. Whether it’s a short explainer video or a more elaborate launch demo video, I’m constantly keeping my eyes open for captivating and inspiring corporate style videos to learn from, and up my video content creation skills.

Done right, corporate and brand videos have the power to keep your audience’s attention, empower your sales flow, deliver your company’s messaging, or help your HR team hire the right people. And trust me, getting it right is no easy task.

WHAT MAKES A GOOD CORPORATE VIDEO?

I recently discussed this topic with a friend (and colleague) of mine, when we tried to get to the bottom of why certain videos stick, while others are just as quickly forgotten.

You don’t have to look much further than Old Spice’s Muscle Music video to get a hint of what works. People generally love to laugh.

A little humor certainly goes a long way, but humor alone can be a tricky thing, as it depends greatly from one area to another, along with individual tastes.

So if there was one element or one factor that defines what makes a good corporate video, it would have to be ‘Heart’.

Videos that speak from the heart, and engage the viewer to take action are definitely the ones that stand out above the rest.

WHY ARE CORPORATE VIDEOS IMPORTANT?

One of the main goals of a corporate video is to successfully communicate company’s products, services or a company’s culture. There are TONS of statistics to prove that visual media is the most profitable way to do this. For example

  • Consumers remember 10% of what is heard.
  • Consumers remember 20% of what is seen.
  • They remember about 50% of what is heard and seen.
  • 82% of Twitter users watch video content on Twitter
  • Social video generates 1200% more shares than text and images combined!

Oh, by the way, did you know that…

  • 85% of Facebook videos are watched without sound!?

Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production.

For those who still need a little creative inspiration, here are great examples of corporate videos; each with a different approach that is specific to their business.

MINDSPACE DANCE BREAK
One minute can change your workday

FMC Technologies Frac Flowback – Recruitment Retention Film
Who knew that working in the oil industry could be so cool?

SQUATTYPOTTY
Yes, this is a real product, and their video is AMAZING!

PRACTICUS: ANOTHER WAY
There’s something incredibly simple, yet strangely hypnotic about this corporate video

STARBUCKS – A YEAR OF GOOD
Starbucks did a lot of good with their earnings last year. Here’s how they gave back.

GOOGLE ASSISTANT
A lot can be said with just a simple series of images, here’s how it’s done!

There you have it!

Some of my personal favorites and all around great examples of promotional videos pulled off really well, in a variety of ways, with incredible creative flair, and heart.

Hopefully, this list helped inspire you to get started on your corporate video. Come on, it’s clear you need one. Talk to us, we’d love to create your awesome corporate video.