Video marketing is a lot like making and flying a kite. You bring together sticks, thread, and paper, to create something that once brought together, is much better and impressive than each of the individual parts alone.
Similarly, to put together a video, the visuals need to be interesting, the written content needs to be compelling and the audio needs to be of great quality.
For your kite to soar sky high, you need to make sure you are at the right angle with the wind, the kite is light enough to fly but strong enough to not tear, and the thread does not get knotted. In other words, the environment plays a huge part in addition to the content you’re creating. That’s how your marketing strategies work too.
Video content is starting to reign champion when it comes to content consumption. The online world today unites in its love for short videos strewn all across social media. From stories on Facebook Live to short videos on your Instagram feed, you’ll find videos everywhere. And this is why your video marketing strategy has to be on point.
Let’s unpack that with some tips on what a good video content strategy includes.
SUBTLETY AS AN ART FORM
Like in all business, knowing how to sell is key. You need to sell, but you need to be subtle about it. No one wants to see a video that screams a sales pitch. People view, like, and share videos that are informational, inspirational, and interesting. Mastering the art of disguising your selling tactics is imperative. You can do this by creating content that is realistic and relatable. Go by what the master of content marketing, David Ogilvy said – “Tell the truth, but make it fascinating!”.
HELLO AGAIN, TARGET AUDIENCE
Marketing revolves around this one familiar term – target audience. Everything you create is for them, so if your creative does not appeal to them, it does not serve the purpose. First, figure out who your target audience is. Once you’ve got that right, settle on the format that your video will follow. Do you plan on a narrative or a brand story? Based on the target group, choose a format that you feel will work best.
CHOOSE THE RIGHT PLATFORM
Social media is a vast playing field of opportunities, and the main players in the field right now are Facebook, Instagram, LinkedIn, Twitter, and Youtube.
FACEBOOK VIDEO MARKETING
Facebook is the best bet for marketers who want to connect in a friendly way with their followers. This platform works great if you are running on a low budget as well.
You can create great videos with just your smartphone, or put together a short script and storyboard and let one of the awesome video creators on Fiverr bring your videos to life.
INSTAGRAM VIDEO MARKETING
Instagram is the ideal option if your videos boast of a creative edge. Instagram is all about the visuals. Make sure your videos are colorful and catchy, but most of all, keep them short. It must also grab the attention of the viewers within the first ten seconds – failing which, your video will not be viewed. Instagram is used more by B2C marketers.
TWITTER VIDEO MARKETING
Like Facebook, videos can be uploaded on Twitter as well, but this works great for B2B businesses. The length of videos on here can extend to two minutes and twenty seconds, so most companies make use of this to convey messages that cover their business practices.
YOUTUBE VIDEO MARKETING
As far as YouTube is concerned, it goes without saying that this platform is king when it comes to videos. Every minute, 300 hours of videos are uploaded. Each day, YouTube has 30 million visitors. Marketers use YouTube for explainer videos, product demos, and testimonials.
LINKEDIN VIDEO MARKETING
LinkedIn seems to be the wallflower in this group, but you need to know how important and beneficial it is to work out a good video marketing strategy here. LinkedIn only recently introduced the video feature on its platform, and you should use this to your advantage.
This is the right place to upload videos that talk about your company, product, or service. Got a new launch coming your way? Put a video of the same on LinkedIn. Like Twitter, LinkedIn is great for B2B marketing.
With these video marketing strategies, you’ve covered the best practices to make your videos stand out.