Brand Story – this has been a buzzword (or words) for a while now. But what exactly is it? A lot of people think that a brand story is the history of their brand or the journey to becoming what their brand is today. But here’s the thing – a killer brand story, one that actually stands out, is the perfect mix of facts and feelings. You need to weave a story that will stir in your customers a whirlwind of emotions.
Why your company or startup needs a brand story and needs it now.
We’ve established what a brand story is, now let’s dive into why it is crucial for your business.
Firstly, your consumers need to know what your vision is and hear your voice. A good brand story will do just that. A brand story defines your brand at it’s core. It tells your customers what you are, how you got here, what you can do for them, and why they should trust you. Your brand story is your voice, vision, and mission.
Secondly, your brand story is the thoughts of others as well. You aren’t the only one authoring this story. It is the thoughts of your customers and followers. Finally, your company needs a good brand story because this is something that will create a positive image of your brand in the minds of your customers.
What can a good brand story do for your company?
The benefits of this subtle marketing strategy are fourfold. A good brand story creates an emotional connection with customers increasing the brand retaining capacity. It will also set you apart from your competitors as you are showing something that is unique. Building connections is an important result of a good brand story.
What do you need to write a good brand story?
You either write a good brand story or write nothing at all. There are no two ways about this. An effective brand story can turn your business into a great success. Here are a few pointers you need to keep in mind while writing a good brand story –
- Jot down the facts: You first need to put down all the facts. Start with yourself, why you decided to start this venture, how you went about it, where your business stands today, and what makes you a differentiator.
- State the purpose of your company’s existence: Here, you need to tell your customers or readers all about the dream that was behind the making of this company. What do you want from this? How is your product or service going to be helpful to your customers? Your customer will have these questions for you, and you need to have the right answers.
- Transform this into a magic potion that can reach your audience: This is the most tricky part but also the most important. You need to look at everything you have written so far and turn it into something conversational, emotional, and memorable.
Now that you have a great brand story, what do you do with it? You should share it wherever you can. Go ahead and flaunt it on your social media platforms, your website, and your brochures. You need to keep in mind that this brand story is not just for your consumers, it is for your team members and employees as well. They will read it, to get an understanding of what your company is, so they can align their duties with respect to the company’s goals. Creating a good brand story that can really grab the attention of your customers is not an easy task, but once you crack the code, there is no going back. Your company will definitely see an upward spiral.