CONTENT GROWTH STRATEGIES
Clients who work with BIGINTRO know that the more authentic their content is, the more likely it is to help them achieve their communication goals – and they also know that developing an authentic voice takes bravery and willingness to experiment with different ideas. We work with clients to understand the role content must play in bringing to life the organization’s broader digital strategy and making sure it meets business objectives and customer needs.
Content is the life-blood of your business
Captivating content expresses who you are at a brand level, it drives connections with your customers and community and it builds visibility and authority in the world of search engines.
From delivering persona-driven audience analysis to helping you explore the latest content marketing opportunities, our 5 step approach focuses on delivering the results your organization requires.
Through workshops and audience research, we create content strategy documents which outline content principles and requirements and form roadmaps for all future content work. Persona profiling allows us to adopt a user-centered approach to content planning and production. By researching customer needs, motivations and behavior, we help businesses understand the personalities which make up their target audience and provide insight into how to address their needs and problems.
Our Content Creation Expertise
- Short- and long-form content
- User interface copy
- Metadata and SEO
- Editing and proofreading
- Voice and tone guides
- Content project management