If there’s one thing I take very seriously here at BIGINTRO it’s the production of corporate videos. Whether it’s a short explainer video or a more elaborate launch demo video, I’m constantly keeping my eyes open for captivating and inspiring corporate style videos to learn from, and up my video content creation skills.
Done right, corporate and brand videos have the power to keep your audience’s attention, empower your sales flow, deliver your company’s messaging, or help your HR team hire the right people. And trust me, getting it right is no easy task.
WHAT MAKES A GOOD CORPORATE VIDEO?
I recently discussed this topic with a friend (and colleague) of mine, when we tried to get to the bottom of why certain videos stick, while others are just as quickly forgotten.
You don’t have to look much further than Old Spice’s Muscle Music video to get a hint of what works. People generally love to laugh.
A little humor certainly goes a long way, but humor alone can be a tricky thing, as it depends greatly from one area to another, along with individual tastes.
So if there was one element or one factor that defines what makes a good corporate video, it would have to be ‘Heart’.
Videos that speak from the heart, and engage the viewer to take action are definitely the ones that stand out above the rest.
WHY ARE CORPORATE VIDEOS IMPORTANT?
One of the main goals of a corporate video is to successfully communicate company’s products, services or a company’s culture. There are TONS of statistics to prove that visual media is the most profitable way to do this. For example
- Consumers remember 10% of what is heard.
- Consumers remember 20% of what is seen.
- They remember about 50% of what is heard and seen.
- 82% of Twitter users watch video content on Twitter
- Social video generates 1200% more shares than text and images combined!
Oh, by the way, did you know that…
- 85% of Facebook videos are watched without sound!?
Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production.
For those who still need a little creative inspiration, here are great examples of corporate videos; each with a different approach that is specific to their business.
MINDSPACE DANCE BREAK
One minute can change your workday
FMC Technologies Frac Flowback – Recruitment Retention Film
Who knew that working in the oil industry could be so cool?
Yes, this is a real product, and their video is AMAZING!
PRACTICUS: ANOTHER WAY
There’s something incredibly simple, yet strangely hypnotic about this corporate video
STARBUCKS – A YEAR OF GOOD
Starbucks did a lot of good with their earnings last year. Here’s how they gave back.
A lot can be said with just a simple series of images, here’s how it’s done!
There you have it!
Some of my personal favorites and all around great examples of promotional videos pulled off really well, in a variety of ways, with incredible creative flair, and heart.
Hopefully, this list helped inspire you to get started on your corporate video. Come on, it’s clear you need one. Talk to us, we’d love to create your awesome corporate video.