It’s almost 2018, do you know where your content marketing strategy is?

Whether you’re just starting out with a new content marketing strategy or you’ve been using the same tried and true strategies for a while, one thing’s for sure, you better have some fresh ideas up your sleeve for the year ahead.

Why? Well, to put it this way, competition is fierce!

Year after year, B2B and B2C marketers are increasingly creating more content, and on more platforms than the previous year. 70% of marketers surveyed in 2016 said they were planning on creating more content than they did in 2015, and this growth has only skyrocketed since!


Content marketing costs 62 percent less than outbound marketing while generating more than 300 percent more leads. And if that’s not enough, companies that adopt and execute a well-defined content marketing plan get six times higher conversion rates than their competitors. Kind of makes you wish you had started sooner doesn’t it?

These simple fact alone should cause you to drop whatever you’re doing and get serious about your brand’s content strategy.

Considering how crucial content marketing is, it’s surprising that marketing managers often fail to plan ahead with precise business objectives and goals.

The good news is that it’s never too late to put your content to work for you, and this post is really all about sharing my personal content marketing strategies, and how you can ‘borrow’ my ideas for 2018. Go ahead, It’s cool with me…

Before we deep dive into why you needed a content strategy yesterday, I do have to say this…

Following marketing trends will get you nowhere…

Trends may come and go, but building a fan base that deeply connects with your personality, value, and insights is something that can never be replicated. No matter how much content is published, or what medium it’s shared on.

People connect with content on a personal and human level. If visitors choose to consume your content, return to it, and share it, it’s because your personality shined through regardless of the information you supplied. Alternatively, if they zoned out, well guess what? It’s because you just couldn’t capture their attention long enough. It might sound a little harsh but trust me on this, it’s always personal.

Your tone of voice is your secret weapon.

I can’t emphasize this enough. Think of it this way. If you were sitting with your best friend right now, sharing something you’re extremely passionate about, would you throw a bunch of statistics and technical babble at them? Or would you explain exactly why something is so awesome and why they’re missing out? The latter right? So why would your content be any different?

Your content needs to be personal and charismatic if you’re going to have a fighting chance of getting it noticed. Got it?

Your personal identity is worth more than any quick fix, or marketing tactic. Keep that in mind as you define your content marketing strategy. That being said, creating content on your website, blog and through your visual content marketing channels such as YouTube that is truly well-executed and gives your audience valuable knowledge will make your marketing timeless.



As a general rule of thumb, prior to defining a content strategy whether it’s textual or visual content, I always start off by figuring out what’s hot in a particular industry I’m working on.

BIGINTRO currently has clients in the health, travel tech, AR, and media industry, so you can see why understanding what’s happening in these particular industries is always step 1.

To get Trend Data research done, I go straight to the granddaddy of search; Google.

Google provides tons of services but Google Trends is the best option out of them to find trending topics. You can search any topic and the volume it’s  receiving.

You can also make country-specific as well as sector-specific searches to make your results more targeted.

Another great option is searching Quora Topics for specific questions people are genuinely curious about. Here’s what’s being asked right now in ‘Travel Tech’.


Bonus tip – The answers shared will also help you write content that that’s intelligent and valuable.


Once you’ve got the key trends and topics covered, there are two services you should immediately utilize to optimize your topic titles and organize your ideas.

The first being CoSchedule’s Title Analyzer which will help you compare title ideas, and write killer headlines.

Here’s an example

  • CONTENT STRATEGIES FOR 2018 got a title score of 41
  • POWERFUL CONTENT STRATEGIES FOR 2018 got a title score of 58
  • POWERFUL CONTENT MARKETING STRATEGIES FOR 2018 got a title score of 62

Followed by Trello, which personally helps me organize my ideas in lists, with ideas, and topic titles that I plan on covering in a specific month.


Trello allows you to go all in with a bunch of details, and screenshots, or like me, keep it a light reference and avoid scribbling ideas all over the place. Sure there are plenty of other project planning and management solutions available, but Trello works for me.  



Video marketing works. Period, end of story. You need to get serious about it. Whether you’re a novice or growing an existing program, now’s the time to put your video into the marketing spotlight.

I get it, shooting video, editing, publishing, and sharing video can be time-consuming, but with video sharing platforms like Facebook, and Instagram, marketers can now easily create and publish video content without little to no effort.

At its core, BIGINTRO is a visual content creation agency, with video being the driving force behind the content we create for our clients. By creating a series of videos, focused on keyword rich titles and descriptions, we generate more search exposure, leading visitors to our client’s videos, which always contain a call to action. 

These 6 Beautiful Examples of Corporate Videos are sure to spark up some creative ideas.

One of the big marketing channels that have been picking up steam in the past few years are micro-communities like Slack channels, WhatsApp, and Facebook groups.

I’ll be sharing my Go-To Marketing Micro-Communities in an upcoming post -> Subscribe to the BIGINTRO Newsletter to make sure you stay updated.

Another community that’s somewhat lesser known, but has been a hugely beneficial for me in the past few months is SILO, a micro-community of super talented and helpful individuals. In fact, I love it so much, I asked the founder to put my name on their homepage. It’s just THAT GOOD!


So far we’ve looked at how to come up with great topics. How to optimize the titles. The importance of Micro-communities, now let’s supercharge your content reach, after all, what’s the point of spending all that time writing content if it isn’t getting the eyeballs it deserves?

Right off the bat, there are two services ALL marketers should know. The first being Zest – Their site’s tagline reads – ‘Where Marketers Share and Discover Stellar Marketing Content’ but it’s way more than that.

Zest is a great platform for sharing your marketing related posts while networking with the best in the marketing industry as well as educating yourself with the valuable manually curated articles.

Lastly (for now at least) is agorapulse which brings all of your hard work full circle. Agorapulse is a really cool service that lets you manage your social feeds and schedule your content across all social sites, under one neatly organized platforms. I’ve recently started using this social network management platform and I’m really loving the broad range of tools, ranging from Facebook applications, analytics, and content automation it delivers.


Hopefully, this post helped inspire and focus you towards preparing your content marketing strategy for 2018. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

What are your content marketing strategies, tips, and tactics for the year ahead?

6 Beautiful Examples of Corporate Videos

If there’s one thing I take very seriously here at BIGINTRO it’s the production of corporate videos. Whether it’s a short explainer video or a more elaborate launch demo video, I’m constantly keeping my eyes open for captivating and inspiring corporate style videos to learn from, and up my video content creation skills.

Done right, corporate and brand videos have the power to keep your audience’s attention, empower your sales flow, deliver your company’s messaging, or help your HR team hire the right people. And trust me, getting it right is no easy task.


I recently discussed this topic with a friend (and colleague) of mine, when we tried to get to the bottom of why certain videos stick, while others are just as quickly forgotten.

You don’t have to look much further than Old Spice’s Muscle Music video to get a hint of what works. People generally love to laugh.

A little humor certainly goes a long way, but humor alone can be a tricky thing, as it depends greatly from one area to another, along with individual tastes.

So if there was one element or one factor that defines what makes a good corporate video, it would have to be ‘Heart’.

Videos that speak from the heart, and engage the viewer to take action are definitely the ones that stand out above the rest.


One of the main goals of a corporate video is to successfully communicate company’s products, services or a company’s culture. There are TONS of statistics to prove that visual media is the most profitable way to do this. For example

  • Consumers remember 10% of what is heard.
  • Consumers remember 20% of what is seen.
  • They remember about 50% of what is heard and seen.
  • 82% of Twitter users watch video content on Twitter
  • Social video generates 1200% more shares than text and images combined!

Oh, by the way, did you know that…

  • 85% of Facebook videos are watched without sound!?

Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production.

For those who still need a little creative inspiration, here are great examples of corporate videos; each with a different approach that is specific to their business.

One minute can change your workday

FMC Technologies Frac Flowback – Recruitment Retention Film
Who knew that working in the oil industry could be so cool?

Yes, this is a real product, and their video is AMAZING!

There’s something incredibly simple, yet strangely hypnotic about this corporate video

Starbucks did a lot of good with their earnings last year. Here’s how they gave back.

A lot can be said with just a simple series of images, here’s how it’s done!

There you have it!

Some of my personal favorites and all around great examples of promotional videos pulled off really well, in a variety of ways, with incredible creative flair, and heart.

Hopefully, this list helped inspire you to get started on your corporate video. Come on, it’s clear you need one. Talk to us, we’d love to create your awesome corporate video.

Why Exceptional Visual Social Content Wins Every Time

As a marketer, I’ve always appreciated great design. The kind that captures my attention and pulls me in to discover more. From a consumer standpoint, the story remains the same. Great design wins every time. In fact, studies suggest that we don’t just admire great visuals, we engage with it more positively too.

So what makes ‘great visuals’ and how do we leverage them in a way that makes others want to engage and share them? Read on, as that is precisely what this post is all about!


65% of senior marketing executives believe that visual assets (photos, video, illustrations infographics, and more) are at the core to how their brand story is both perceived and communicated today.

Infographics for example are still a winning recipe for conveying a lot of information in a concise, visually pleasing package. But next time you find yourself lazily asking “can we put it this in an infographic?” consider the alternatives that are quicker to digest, and easier to share.

SlideShare for example has quickly become one of the the leading platform for discovering and publishing slide show decks; hosting your slide shows on SlideShare helps your content gain visibility, while keeping them super simple to consume and embed on platforms, especially LinkedIn.

Have a great video clip? YouTube is great, but Giphy makes it even easier to share on social. GIFs (which aren’t just for funny cats by the way) they’re also great for creating simple animations that illustrate changes over time.


OK so maybe Cat videos are funny…

One more alternative to the standard visual elements, are using real people, or better yet, personas with a strong online reach within your intended audience. Reaching out to the right individuals adds a human element to your brand marketing tactics.


As a general rule, It’s always preferable to use original images or ones taken by you, as we do here at BIGINTRO. This adds a much more desired personal touch to your brand. High-quality attractive images can tend to be expensive to purchase. Fortunately, with resources such as Canva, you can create unique, captivating images for free, or just a few dollars, using a simplistic drag-and-drop interface.

There are other alternatives that offer royalty free images on photo-sharing sites such as Flickr, Pixaby and Morguefile, but the free images you will find online tend to be very generic. That being said, due to the vast number of photos on these sites, it’s unlikely that other businesses within your niche will have used them already so it’s worth saving a few stand out images you discover online. Just make sure they fit with your overall brand and theme.

If I had to point towards one royalty free image provider it would have to be unsplash.com.

The featured photos on Unsplash (10 every 10 days) are chosen by notable creatives. Since the curators are from varied backgrounds, it brings a wide range of photographs and different styles to the featured photos. The free images are captivating and thought provoking to say the least.


Gureilla marketing has been all the rage over the past few years, but more recently, the rise of millennials & mobile content consumption has caused a perfect storm from a marketing stand point. The traditional rules of selling have given away to attracting, capturing and retaining your audience in a much more creative way, bound only by your creative imagination.

Millennials have been forced to become keen discriminators because of the thousands of ads that they are bombarded with every day. In order to make an impression on Millennials, marketers need to appeal to their unique values and interests, which requires identifying the target audiences and refining their messages to match them.

The upside to this challenge is that millennials are equally willing to share a brand’s content—especially visual content—with their friends when they find something they like, generating organic (free) exposure.experience-2

Online consumers today, especially millennials are looking for marketing with a message that appeals to their ideals, sense of justice, social interests, humor, etc. This makes visual social content the perfect weapon in your marketing arsenal. Unless, of course leaving money on the table is your sort of thing.


  • Colored visuals increase people’s desire to read content by 80%.
  • Content with images increases a view rate by 94%.
  • Visuals generate more backlinks than any other form of content.
  • Posts with images produce 180% more engagement.
  • People are 85% more likely to buy your product after watching a video about it.


Of course, there are many other types of visual content that you can produce for your blog, site or social channels to add a bit of variety into the mix, some that will work better for your niche than others. Consider this post as spark towards moving your creative marketing needle. I hope it serves as a bit of food for thought when planning future posts.

Need to give your marketing strategy a serious upgrade? Contact us, today. We’d love to talk.

Cold Truth: PR is Dead, Visual Content Is The New King

It’s nothing personal. It doesn’t  mean your news isn’t interesting. In fact, I’m sure it is. It’s just that most people don’t care enough to even notice your PR announcement.

For the vast majority of early-stage companies, working with a PR firm should constitute only a small component of a sensible marketing plan. In other words; If you’re in the early stages of building your brand, hiring a traditional PR firm may very well be a complete waste waste of your limited resources.

This doesn’t mean that the PR industry is going anywhere, but it does mean that if you are an early-stage company without a major story to share, or any significant milestone, you’re going to have to get a whole lot smarter, and much more interesting with your outreach strategy.


How do people consume content? We scan through it. We prioritize. We note what’s trending. We skim through social networks, and read what our friends are sharing.

People stir the content soup in myriad ways and, in doing so, your PR story gets lost in the content abyss.

Of course, knowing the right editor and reporter at TechCrunch, The Wall Street Journal, CNBC, Institutional Investor, Bloomberg, and other traditional media never hurts, but a good media mention will still only take care of one day out of the year. You still have 364 more days to worry about!


46% of marketers say photography is critical to their current marketing and storytelling strategies. This is in part due to the value and impact of visual content.

At it’s very core, visual content is about human emotions, in the same sense, marketing done right strikes an emotional chord, it gains attention, emotion and ultimately the trust of your audience. With time becoming an ever increasing valuable asset, visuals are essential because of the speed at which they are consumed, shared and elicit a response.

There are dozens of ways to create visual content for our audience.

You can read about some of the best tools available today:

3 Killer Visual Content Creation Platforms

5 Ways to Make your Visual Social Content Explode 

Putting the tools aside, the first thing any serious brand needs to do, is acquire a solid understanding for how the press talks about your industry.

Step 1 Head over to Google, run a visual search for your brand’s keywords, your competitors, your service or product. Spend time getting a good grasp of what people are talking about in your space. What are the big questions, controversies or trends? How do different publications approach these topics? What are people getting wrong? What are they missing? How can you help them visualize your offering?

Step 2
Identify what information you can leverage to help your brand stand out. Share visual info, tips, or trends within your industry to connect with your followers. One solid piece of visual content gets shared 40x more than textual content.


Knowing that you need a visual content strategy is not enough. Defining your visual style, gathering your content and executing your strategy are all essential steps towards your success.

54% of B2B marketers and 50% of B2C marketers cite creating enough content for their marketing efforts as a top priority for their marketing initiatives. Don’t fall for the trap of thinking that having a social media presence is enough. Especially if you’re counting on Facebook likes. Those are worth close to ZERO, but I’ll get into that in a future post.

in the meantime, If you’re looking for more resources check out our previous posts on visual content marketing.

Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.

5 Ways to Make your Visual Social Content Explode

According to recent statistics, people remember;

10 percent of what they hear,

20 percent of what they read,

and 80 percent of what they see and do.

If your business relies on customer acquisition, consider this post your wake up call. Don’t let your budget go to waste with ineffective (and expensive) marketing campaigns, instead of perfectly edited photo content.

In the previous posts I wrote about how to use platforms to create visual content like a pro, and measure the success of your visual content marketing.

With this post, I intended to give you an ‘unfair advantage’ with 5 fresh ideas and tips to make your visual social content blow up!


As I mentioned above, people remember 80% of what they see. A really cool way to make your visual content pop is to overlay text on an image is by posting statistics that resonates with your audience.

Try using statistics from your own research, or finding some that are relevant to your message. Need a great resource for current statistics? Look no fuhrer than Statista.com – One of the leading statistics companies on the internet.



The vast majority of Instagram users, or any social media marketers for that matter, simply spend their time creating content and publishing it out there into the great abyss hoping it gets discovered. Very rarely do you see marketers posting on other people’s content as it’s often seen as a waste of time. This in sharp contrast to the saying ‘Social Media is a Two Way Street’.

The best way to get others to share your content is to establish meaningful relationships with others in social media and participate in reciprocal behavior. You can’t expect others to always share and promote your content if you’re not returning the favor.

Sharing the work of others or simply commenting on their feed shows that you understand the social element of social media and respect other people’s work.

Because guess what, it isn’t just all about you.


Instagram has been a huge part of our daily lives. There are tons of great photographers out there who post stunning images that are sure to get you hooked, but what I find more amazing is the fact that some people out there have managed to use Instagram for their purposes in a way that goes beyond just photos of daily life.


Brands, influencers, and the everyday Instagrammer are stepping outside the 1080px by 1080px square box and pushing the boundaries on creativity. If you really want your account to stand out, you need to think creatively and learn from the best.

A few of my personal favorites includes:

AWWSAM, An Industrial Designer, Stylist & Donut Aficionado

Tal Spiegel, Loves shoes and pastries

Betsey Johnson The Official Instagram for all things girly

Vertu Handcrafted luxury mobile phones made in England

The list goes on. Find the feeds that inspire you the most within your industry and analyze what they’re doing right.

Pablo Picasso is widely quoted as having said that “Good artists borrow, great artists steal.” If it worked for Picaso, who are we to think otherwise?


Too many Instagram users lack focus — jumping from food pics to photos of cars to inspiring quotes with no apparent purpose. That could work for your personal account. But if you want to build a strong following on Instagram as a business, you need to define your mission & stick with it.


If you stick to certain styles of photos, your followers will come to expect that & return to see what you post on Instagram.


While the goal of Instagram is to create and post your own content, things don’t have to stop there. ASOS has a really cool approach: They repost Instagram content from their individual stylists, who function as brand lifestyle ambassadors with accounts specifically associated with ASOS, like @asos_megan and @asos_isabella.

Another beautiful example of this is the #SAMSUNGS7 hashtag which highlights the creativity of Samsung S7 owners, in a way that Samsung could never achieve on their own.

Samsung S7.PNG

Create the right hashtags for your brand and ask your fans to use them, so you can track their images and share their work.

Showing your fans a little respect goes a long way!


At the onset of any content marketing initiative, it is absolutely essential to determine your overall goals. Need a little assistance with your KPIs? Give our previous post a read: Measure Your Visual Content Marketing Like a Pro, to discover high level goals and analytics services to dive deeper into your social feed.

So there you have it, 5 ways to make your visual social content explode, and more importantly all you need to make it happen is patience and creativity.

Make sure you stay up-to-date on breaking Social Content information by joining the BIGINTRO Facebook page.

Enjoyed the read? Share it with others and let them know!

Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.

Instagram Stories for Business: Your How-to Guide

On August 2nd Instagram added a feature called Stories. If you haven’t tried it yet, the idea is that instead of posting carefully chosen photos, Stories lets you post a bunch of photos throughout the day. And at the end of that day, those photos disappear. Stories are temporary videos or photos that are strung together to form a gallery that, well, tells a story.

Yes, I know, sounds very familiar to SnapChat. But being baked into the Instagram platform has a huge advantage for those who’ve already built up a significant follower base.

Instagram by the Numbers

  • Instagram has more than 500 million active users.
  • More than 300 million Instagram users use it on a daily basis.
  • More than 80% of Instagram users live outside the United States.
  • Selena Gomez is the most followed person on Instagram with 91.7 million followers.

Create your first Instagram Story.

Creating your first story is super simple.


  • Tap on the plus button found on the top left-hand side of your home screen or swipe left in your Feed. You can also quickly launch Stories by swiping right from the main screen.
  • Tap the circle button at the bottom of the screen to take photos or tap and hold to record a video.
  • Edit the photos or videos with text or add a drawing as you normally would. If you hit the pen icon, there are three types of pens. The third one makes your sketch look like a neon sign.
  • Tap Done to save your Story.
  • Tap the check mark button to share to your Story.

Who’s Using Instagram Stories

As I mentioned earlier, since Stories is baked into Instagram, celebreties are obviously the first to start pushing more content out there. Some of my personal favorites are:  Serena Williams – @serenawilliams, Reese Witherspoon – @reesewitherspoon, and John Legend – @johnlegend just to name a few.


There are also more ‘serious’ publishers already publishing fresh content using Instagram Stories, such as The New York Times, National Geographic and Sports Illustrated.

Patrick Witty, National Geographic deputy director of photography shared with niemanlab.org how Stories helps National Geographic (The most followed brand on Instagram) expand their reach.


‘One of the interesting things about Stories as well is that photographers are able to tell stories beyond just one picture. It gets deeper and behind the scenes of what it’s like to be a National Geographic photographer. With David, we post one or two pictures on the Nat Geo feed that are still photographs, but he was able to expand his storytelling into videos and interviews and portraiture. More than he could do with a single picture on the feed.”

Beyond the Story

Instagram Stories have a few hidden gems that offer a slight twist on SnapChat

  • Your story is featured on the home feed tab on the Instagram app, and on the profile page of a user when you tap their profile photo.
  • New stories in the home feed are organized by who you interact with most, and not by the time the story’s been updated (like Snapchat), which means your stories are prioritized by who you would like to see first. Theoretically, at least.
  • Unlike Snapchat, you don’t have to be following someone in order to see their Instagram story, unless they are a private account. This means you can browse stories before you commit to following someone.
  • You can hide your story from certain users, like your boss if you’re getting rowdy on a Tuesday night before work.
  • You can seamlessly integrate more behind-the-scenes content and video into your Instagram content strategy and focus on building one audience, rather than splitting your reach between Instagram and Snapchat.

Instagram Stories for Your Business

Think about it this way. Instagram posts allow you to share one perfectly captured frame to tell a story, while Instagram Stories allow you to show a beginning, middle and end for each new story you create.

Still not sure how to maximize Instagram stories for your business? Here are few ideas to get your sparks flying.

Challenges and contests

If you would like to reward your most active and engaged Instagram users, you can have a quick game or contest for them through your Instagram Story. Who doesn’t love social media games and giveaways? They are a perfect way to keep your followers interested and make them want to come back for more.



Special promotions

Another great way to make your most active Instagram followers feel special is by offering them a discount code or coupon that they can only see if they opened your Snapchat Story. The urge of knowing that the promotion ends in only 24 hours might be the thing that will encourage them to buy. This is a brilliant way to build brand loyalty and increase sales.

Build anticipation

Tease the release of a new product or service by sharing a couple of photos and videos that will do their job to create some buzz around it.

Distinguish engaging content

Instagram lets you see which portions of your Stories generate the most views. If you notice that a specific content from your story is engaging more than the others, you can post it in your Instagram feed for all your followers to see.

Drive more engagement

If you would like to increase your audience’s interaction with your brand on Instagram, now you can encourage them to send you a message directly under your Stories.

Event Coverage

If your business attends many industry events and you have noticed that the engagement on your Instagram content during events is lower than usual, Instagram stories are the perfect place to share that content in. You can now announce your attendance at an event with a single post on your regular Instagram feed, and encourage your audience to open your Instagram Stories for more live updates.

Visual Storytelling

It is all about storytelling. What could be more engaging than sharing an interesting story about your brand, product or staff through fun photos and videos?


Instagram has always been a place for people to share their passions and connect. And now with Instagram Stores you can do so in even more creative ways—sharing highlights and everything in between, too.

Head over to the BIGINTRO Instagram feed and follow us up, we’ll be sharing fun ideas through our stories you won’t want to miss!

Measure Your Visual Content Marketing Like a Pro

In the previous post, I wrote about 3 killer visual content creation platforms. If you’re starting to prepare you social content plan, I strongly recommend you give it a read. But the question remains, what happens after you post your awesome visual content? What are the metrics you need to be tracking to gauge its success, and how do your relay that information back to your manager in a format that’s clear and easy to digest?

In this post I’ll share the tools and insights you need to be aware of, to make sure your visual content is on point.

Know Your KPIs

At the onset of any content marketing initiative, it is absolutely essential to determine your overall goals. Need a little assistance with your KPIs? These are a few high level goals to get you started:

  • Increasing web traffic
  • Building awareness
  • Developing thought leadership
  • Establishing credibility
  • Attracting new customers
  • Educating and informing prospects
  • Nurturing and converting leads
  • Improving customer service
  • Boosting upsells and repeat business
  • Creating brand advocates

Define Your Metrics

I fully understand that the word “metrics” might make you feel a little agitated, trust me, I’ve been there. Anytime the word is mentioned, it’s an indicator of a departure from that super talented content creation mode you’re in. But the fact remains that as a digital marketer, you’re going to have to share stats to prove that your content strategy is effective. As a side note, anyone who says you can’t track visual content, clearly doesn’t know what they’re talking about.

These are just a few of the metrics you should consider.

  • # Image/Post Views
  • # Video Views
  • # Document Views
  • # Downloads
  • # Podcast Plays
  • # Opens/Click-throughs
  • % Non-Branded Traffic

Instagram Analytics

Earlier this year, Instagram confirmed that they were developing new business profiles to help brands and small businesses succeed on Instagram. If you haven’t upgraded your Instagram to a business account yet, here’s what Analytics (or Insights as they call them) for Instagram Business accounts looks like.

Instagram Insights.png

Instagram Insights delivers valuable data about who your followers are, when they’re online, how many people viewed your Instagram post and more.


If you need to present a high-level summary of your brand’s Instagram account to your team or management executives, you’ll want to check out SimplyMeasured’s free Instagram user report.


The web-based report is available for accounts that have up to 25,000 followers, and users can expect to receive a comprehensive two-month report that reports analytical data like average engagement per photo, keyword analysis for comments, most active followers, best time to post to receive the most engagement, top locations and filters, and so much more.

For a free report, it’s arguably the best and easiest breakdown that you’re going to get.

Union Metrics

Fans of SimplyMeasured will also want to try out, Union Metrics which offers a web-based tool where users can receive statistics and data about their Instagram account “in just two minutes,” according to the company.


Union Metrics boasts that they’ve incorporated some of the algorithm from their paid tool into the free report, which includes data such as when the best time to post is, what hashtags receive the most engagement, who your top fans and followers are, and what type of content you should either produce more of or cut back on.


One of our favorite services here at BIGINTRO HQ is Crowdfire. It’s essentially a relationship management tool, helping users find and identify who their inactive followers are as well as who is unfollowing them. The free tool also helps you find new follower opportunities, locating relevant users to follow based on your current following habits and hashtags.


Additionally, with Crowdfire, you can set up the app to remind you to upload a photo at a specific time to post to your account.

To Wrap It Up

As a brand or marketing manager, there’s no point in putting in the effort to make social work for you if you’re not going to track, measure, and act on the results. Deploy these free Instagram analytics tools and start making more educated decisions in your social marketing.

Make sure you stay up-to-date on breaking Social Content information by joining the BIGINTRO Facebook page.

Remember this; Great content gets shared, attracts comments, links, and will keep people on your websites. Gone are the days of launching a campaign and waiting months for an indication of results.  Instead of making blind decisions about where to spend your time and resources, measuring KPIs gives marketers the insight needed to make intelligent decisions about their content marketing and better inform their strategies and tactics moving forward.


3 Killer Visual Content Creation Platforms

With the tools and services available online today, marketers can create and add authentic social content onto their websites, display, social and content marketing strategies to immediately boost trust, advocacy, sales or just make their products pop.

Knowing where and how to start creating eye catching visuals isn’t so trivial. To get you moving in the right direction, below are 3 of our favorite visual content creation platforms. These services are just the tip of the iceberg, but they’re sure to get your mind racing with fresh ideas towards capturing your audience’s attention.


Easily create beautiful designs + documents. Use Canva‘s drag-and-drop feature and professional layouts to design consistently stunning graphics. The Canva platform delivers all the basics you need to start creating visuals for Facebook, Instagram, your website, or any other purpose you can think of. Additionally, it’s advanced features such as; grids, textures, blur, transparency and more allow for all the freedom you need to look like a pro.


Giphy is the quite simply the world’s largest library of animated GIFs. Why are GIFs so important? BlueFly found 12% increase in revenue generated from emails with GIFs. Dell Computers started using GIFs and saw increases of 103% for conversion, 42% for click-through rate, and a 109% increase in revenue; all from emails with GIFs. Need I say more?



Recently launched Promo is a one-stop video service that uses premium videos with licensed music and attention-grabbing copy to create instant promotional videos. I can go on and on about how incredible Promo is, but I’d rather let their videos speak for themselves. After all, this is visual content we’re talking about right?

So there you have it, 3 go-to visual content creation services that will make a huge impact, without putting a dent in your marketing budget.

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It’s no secret that Instagram is king in the visual social media marketing world. It is a platform with one focus- visuals. Everything else, like links, calls to action and other classic forms of content marketing are hidden within Instagram.  With such a strong emphasis on visuals, some industries especially in the fashion, design and creative spaces can leverage Instagram to tell a unique story.

With Instagram, the fashion industry has found its social media soulmate.  Through the visual-only platform, promoting an iconic look or evoking unique forms of expression is a cinch.

So the fashion industry has found its perfect match on Instagram.

What about the less sexy industries? Can the less product focused industries use the visual-based social media platform? Are there any lessons to learn from the way in which the fashion industry uses Instagram?

The answer to all of these questions, yes! There’s room for all brands on Instagram.  I’ve even seen carpet cleaning services use the platform.

While many fashion brands are focusing on Instagram for its strong visual storytelling value, they are not selling directly through the platform. Well, sort of. Why are they not pushing their product? Because the platform isn’t built for that direct form of transaction. It’s a place for visuals, for value, and for expression. Like all social media platforms, Instagram isn’t meant to sell. It’s meant to inspire, to engage, to create interest. Selling on social media doesn’t work.

Fashion is, and has always been, defined by its ability to allow the designer to creatively design products. It’s an industry that is constantly changing and dynamic. Social media is also. Yesterday’s Facebook is today’s Snapchat. Does that mean there isn’t room for both? No. Just means that there are trends in how companies market and engage with their community.

Regardless of the size of the fashion company, Instagram can be an ideal way to tell a unique visual story. From bespoke men’s clothing designer to global jeans. Instagram offers something for every designer and for every company.

Many companies are still treading in the deep waters of social media. They remain unsure of its value and question its overall potential, the fashion industry is strutting its Instagram success down the proverbial runway of marketing.


Instagram is everywhere.  To date, over 500 million users are on Instagram globally, 75% of them logging in at least once per day. Clearly, the fact that Instagram is part of the Facebook family can’t hurt. It also enables the visual platform to leverage a robust media and advertising platform.


All in all that’s impressive exposure.

In fact, a recent study has discovered that Instagram is among the the most rapidly growing social network in the world. That makes a strong case for why Instagram should be integrated into a holistic digital marketing strategy.

With all the good about Instagram, over the past few weeks studies have shown that Instagram engagement rates have declined significantly over the past few months. Most of the articles attribute the decline to the rate that brands are choosing to post, more posts per brand means a clogged feed. In addition to the growth of content being produced by brands, Instagram is also pushing its ad platform more which means that sponsored posts are favored over native, organic content.

While the recent decline is important to note, Instagram’s visual platform is still favored by many companies, especially those that rely on pictures to inspire and to engage, like the fashion industry. Think that Instagram is only for B2C companies? Here are some b2bcompanies crushing Instagram and maximizing the visual platform to highlight their industry’s strengths.

What can the fashion industry teach other companies about Instagram and visual storytelling?


Rule number 1 of successful social media marketing- be true to your brand.  All images  shared on Instagram should be consistent with the brand voice. A holistic digital strategy does exactly this. It enables users to engage with a brand across all digital touchpoints with a consistent messaging that is woven together. The message is also respectful of the platform’s strength. (putting links in Instagram posts, not in the bio, don’t do much since there is no hyperlinking option).

Pro tip: Consistency of brand voice across all digital and traditional media is critical. If it’s not, then there are bigger issues that need to be discussed.

The most successful brands are conscious of consistency at all time.

Size of brand isn’t the issue. The main focus should be a strong voice with quality images.  Even the smallest of brands can use visuals to tell a great story or highlight their brand position.  I’ve had the unique opportunity to meet the person behind a custom clothing company, who is slowly understanding that visual marketing can only enhance the company’s growth.

The company knows their persona and understands their value proposition in full detail. Now they are integrating that into an Instagram strategy to enable the pictures to sell. Quality without cutting any corners. It speaks to their legacy with a tip of the hat to the startup and entrepreneurial mindset.


Every business is unique. Each brand has great story of how it was founded. The narrative of every company, brand, organization, or startup is unique. Something that distinguishes them from their competition. Instagram is a great platform to share that creativity. It’s a creative expression for brands to encourage user generated content. Let the audience show off how their using the product. Let the consumers share some of their passion.


Every brand has some behind the scenes work. The fashion industry literally invented the backstage access. Going backstage gives customers and fans a sneak peak of what to expect. It’s a build up to the main stage.


Despite the recent decrease, I still believe that Instagram engagement rates are impressive.  Why? Partially because it’s so visual which makes users interested quickly.  Partially because of the simple user interface. On Instagram, like every other digital marketing platform, building community starts,  with knowing your customers.  That should be the easy part. Like Twitter, hashtags make the platform searchable to other  users.


Hashtags let other users search content from other accounts on Instagram. Relevant hashtags, like keywords, yield more impressions since searching hashtags bring more brand attention. While hashtags may be confusing, the reach potential and relevance makes it a very important component to growing an online community.  With hashtags the key is relevance.

Please don’t overdo it.  Hashtagging can easily lead to spamming. That’s a brand killer. See what others are doing and what key # they are using. To learn more about the skill behind creating great hashtags, here’s a post from Buffer on Instagram.

A few tips on quality hashtags:

Branded hashtags – A brands can leverage a unique hashtag for promotion.  It’s like a stamp. Branded hashtags should be used consistently across online and offline platforms to ensure that consumers are seeing it.

Idea hashtags – Here, the hashtags add meaning behind a certain campaign or contest. Specific hashtags – These are the keywords that describe the space or industry. Generic terms like #fashion #mensfashion would fall under this category.

Build the community around the keywords. The investment will pay off.


Why spend all the time trying to generate content? If a product is so good, the user should be sharing and telling the story. User Generated Content (UGC) really can serve two different purposes. Not only does UGC bridge the divide between customers and brands. With strong visuals, the UGC makes the product relatable and consumable. Inspiration is the other side of UGC. We’ve all had that moment where we see something and want it. FOMO?  UGC taps into that psychology.


The most famous question of all digital marketing. The consumer is eager, they want to buy. But on Instagram? Where is the ROI of all the tweeting, posting, and engaging? Some social media marketers have figured it out, despite the limited nature of call to action on Instagram.

Once again, the fashion industry has figured it out.

A few companies are leading the social to sales space including Michael Kors with Like2Buy, allowing users to like products and order directly from Instagram. With a tap of the heart button on Instagram, the product is in your shopping cart.  Finally, an e-commerce solution that makes sense! Another solution is Matches Fashion, which is able to create sales codes based on a users geolocation. Looking to handle revenue on Instagram? Go with Soldsie. The payment processor responds when a customer comments on a picture. With the word Sold, the user can complete a purchase via Instagram.

So there, Instagram is now a sales funnel.

Above all, Instagram is a very powerful tool for brands to deliver a compelling visual story. Like all digital platforms, success depends not only on creativity but consistency. No brand, can see instant success. Invest the time to do Instagram right.

YouTube’s Mobile Growth Adds Billions in Value to Google

Accordingly to recent info shared by Google during their earnings call, YouTube is now officially bigger than any single U.S. cable network among the key demographic that includes those ages 18 to 49. This is mostly due to the video-sharing network’s heavily engaged user base and its traction with mobile consumers were among the highlights discussed during the company’s better-than-expected second-quarter financial results, which sent Google’s stock spiking.


Google said on Thursday that watch time for YouTube rose 60 percent in the second quarter and the video service had more viewers aged 18-49 on mobile alone than any U.S. cable network.

Online video ads could be a $17 billion opportunity in the United States alone by 2017, Jefferies & Co analysts said, and YouTube looks best positioned to benefit.

Google and Facebook are trying to woo big companies to market products via online videos.

YouTube Google Mobile Gaming

YouTube is focused on “re-inventing the television experience for the internet age,” Google chief business officer Omid Kordestani said. Google expects to boost its earnings in the future by attaching ‘buy buttons’ to mobile ads to make shopping easier for smartphone users.

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