Travel Tech Startup Entrepreneur, Here’s What You Need To Know About Today’s Travelers

9 out of 10 startups fail. That’s just one of the harsh truths the many entrepreneurs face. It’s also one that they try hard to drown out as they work feverishly towards making their startups survive and thrive.

That being said, It’s this very same awareness of the mortality of one’s startup that can actually drive entrepreneurs to make innovate choices. By understanding today’s evolving travel trends as well as the reasons why most travel startups fail, travel entrepreneurs stand a fighting chance towards getting it right. 

To help make sense of it all, we’ve put together some of the key trends that highlight how travelers are using technology on the go, and how customer experience is changing the future of travel. Startups that deliver value to their customers are the ones that stand a chance at survival.

EXCESSIVE FOCUS ON PRODUCT vs. CUSTOMERS

Most startups are founded by individuals that are passionate about their industry. But many great products simply don’t have the kind of market size or need to turn into scalable businesses. More often than not, founders focus so heavily on building products, that they forget to assess if there’s really a need for what they’re creating in the first place.

Testing a minimum viable product (MVP), getting pre-orders, and in-depth conversations with customers all take a backseat to rolling out feature after feature. We’ve all seen it happen; startups that face that an inevitable early demise due to the fact that they fail to deliver a product market fit.

BUILDING SOMETHING NEW OR 10X BETTER

There’s a cardinal rule to startup success – build a product with a massive need that doesn’t exist or build a product that’s at least 10 times better than its competitors.

Given the friction when it comes to adoption of new products, a product that is only slightly better than existing solutions will find it hard to scale and dominate the market. And yet more than 70% of travel tech startups are trying to reinvent the wheel; with slight improvements, or worse, without understanding how travelers use technology on the go. This again is a quick recipe for failure.

ONLINE TRAVEL AGENTS (OTAs) RULE THE TRAVEL JOURNEY

Originally designed to sell excess inventory in times of slow demand, OTAs have broken the traditional mold of being a travel booking middleman. Instead, they own the journey, encouraging and recommending passengers to take trips based on their profile data, spending pattern and content consumption.

OTAs drive the majority of bookings around the world. They are a primary source of revenue for most hotels. Currently, Four major brands control the OTA market. Expedia, Priceline, Orbitz Worldwide, and Travelocity control about 95% of the market in the United States, according to Forbes. Recently, Expedia acquired Travelocity and announced plans to buy Orbitz.

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Additionally, Google is slowly encroaching the OTAs’ turf with multiple launches that are clearly taking the business off the OTAs and metasearch rivals, such as offering exclusive hotel discounts via its Google One cloud storage platform, “hotel-plus-flight” travel package, as well as a global price insight feature on mobile devices. If you’re building a business in the OTA space, you better come prepared with very deep pockets.

PERSONALISATION AND USER GENERATED CONTENT

As travel becomes more experiential and aspirational, travelers want experiences that are uniquely suited to their tastes and preferences.

Research has found that 97% of millennials use social media while traveling and at least 80% post every day, Instagram is the most preferred platform. With so much user-generated content available, travelers want to move from cookie cutter travel plans to more unique travel experiences which push the envelope. Despite this, many travel brands still struggle to meet the personalization demands of consumers.

SPONTANEITY

Millennials comprise 32 percent of US travelers and are the fastest-growing age segment in travel. Millennials don’t usually book travel more than 3 months out; as spontaneity matters to them. And impromptu plans are very common.

  • Travel-related searches for “tonight” and “today” have grown over 150% on mobile, over the past two years.
  • 72% of all mobile bookings made by U.S. travelers happened within a 48-hour window prior to the booking.

ARTIFICIAL INTELLIGENCE AND CHATBOTS

On one hand, travelers are looking for more authentic experiences that make them feel connected. At the same time, artificial intelligence based chatbots and cutting-edge products like Alexa powered concierge services (rolled out at the Marriot International) are becoming more and more commonplace.

Chatbots and digital personal assistants are being used by the hospitality and travel industry to create a more efficient and convenient experience for customers.

70% of requests to Google Assistant are expressed in natural language, meaning that people are getting more comfortable having conversations with computers.

There’s still a long way to go towards making personal assistants a common part of one’s travel journey, however, the opportunities are certainly there.

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MOBILE FIRST

85% of travel bookings are happening on mobile devices. Both millennials and Gen Xers have moved to smartphones as their primary device when it comes to travel. Whether its travel information, last minute deals or flight/hotel bookings.

IN CONCLUSION

The key is for every startup to be passionate about customer behavior and customer insights to the point of paranoia. Only then will they have the product and technology edge required to survive and scale.

These are just some trends when it comes to traveler behavior. Each startup will have its own unique customer patterns and insights based on the travel niche in which it operates.

How Travel Tech Startups Can Break PR Down to a Science Part 2

In the first part of this series, we talked about why every travel startup needs a PR strategy and how you should start putting yours together. In this second part of this series, we’ll discuss in detail how to craft the most important parts of your public relations outreach:

  • What to say
  • When to say it
  • How to say it right

WHAT DOES THE WORLD NEED TO KNOW ABOUT YOUR STARTUP?

Let’s start at the top. This is one of the most critical things that most startup founders falter. Sometimes, you are so caught up the whirlwind of your startup that you’re just not able to see what it is about your startup that would make for a compelling PR story.

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As a startup founder, you may have trouble seeing the big picture, due to the fact that you’re dealing with issues at a micro level. You may even feel that things may at your company are just aren’t exciting enough to be “newsworthy”.

This is where objective advice and guidance from an outside expert can really help. There almost always interesting and newsworthy occurrences happening in your startup that you are simply not seeing from an objective point of view.

Sit with individuals from various teams in your company (engineering, product, marketing) and have conversations about what they’re working on. Review what they’re working on and gauge if it would be interesting to a journalist or writer in the travel tech space. Like in all other aspects of your business, PR and content marketing strategies need to be made into a priority.

For example, your engineering team may be writing AI based code that could potentially revolutionize trip planning across the travel industry. Or your marketing team may have conducted research that journalist would find beneficial for their readers.

Not every story has to be groundbreaking, but you do need to have an exciting angle for a travel tech writer to take notice.

GETTING YOUR BIG STORY OUT THERE

Once you’ve come up with a big story that your startup needs to tell; focus on creating an email pitch that is crisp and clear. It should tell the story in a way that immediately attracts the reader’s attention. As a side note, it, it’s always a good idea to back up your content with as much data, statistics, and facts as possible.

Finally, like in every other step in this series, an organized approach will be key here too. Send out your email to all the writers you have been cultivating. Make sure you use MailChimp to good use here. Track who is opening your mail, preferably several times. Write them a direct, personalized email following up. Make sure you also follow up (even if through bulk mailing) to all the others as well. It’s okay to be persistent here and keep following up till you get a Go away aka unsubscribe, a will stay in touch or a positive response.

TIMING IS EVERYTHING

Finally remember, timing is key. Writers love to have exclusives and breaking news. So be smart about your timing. For example, if there are big writers who would be perfect for you, reach out to them a few days earlier than the others, offer them an exclusive and see if it works.

Similarly, if you do post your press releases on your company blog (which is always good to do), make sure you do this a few days after it’S been released in the media. So that the writers still get to break the news first.

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At the end of the day, like with most things that seem insurmountable (and there are a lot of these, especially if you’re a startup founder), PR too can be broken down into a science. This also means that after you’ve had your press launch, track the results and optimize based on data.

Be organized, creative and consistent and you will soon be able to crack open the black box that is public relations. Of course, BIGINTRO is always here to help make your content marketing tasks a little smoother.

How Travel Tech Startups Can Break PR Down to a Science

How Travel Tech Startups Can Break PR Down to a Science

As a travel tech startup entrepreneur, there’s certainly no lack of tasks that need to be attended to. When you’re not busy fighting fires, you’re thinking of the next product development cycle, preparing for an industry event, or planning how to scale up your customer acquisition strategy.

In the midst of all the immediate chaos, public relations is something that demands your urgent attention. That being said, you probably feel like you don’t have the time, resources or budget to invest. On top of it all, the travel tech space already has some big players fighting for the spotlight.

So how do you gain the upper hand and increase exposure for your travel tech venture?

In this post (Part 1 of 2) we’re breaking it down into actionable steps your organization can take towards a successful press run. That being said, there’s good news and bad news.

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The bad news is that in today’s world, where over 2,000 active travel and mobility tech startups have been founded globally, and over $31 billion has been invested by venture capitalists, PR is something a disruptive travel startup simply cannot afford to ignore.

Great PR has often resulted in a surge of new users, funding, hiring and sometimes even acquisitions, and is, therefore, a solid PR strategy is a must-have, even at the early stages.

The good news is that all experts seem to agree on one thing. Spending a ton of money on PR simply isn’t the right strategy, especially if you’re in the early stages of your startup.

All you really need is some expert guidance, and your PR strategy can create serious waves, regardless of your overall marketing budget.

Here are some proven strategies that we use at BIGINTRO, and have been used by other successful travel startups all over the world to crack the black box that is public relations.

CATEGORISE AND ORGANISE

The absolute best starting point is to think very carefully about what industry your startup would most resonate in. In other words, what is the area of interest in your startup?

You’re probably thinking: That’s easy, we’re in the travel or hospitality industry. But in most cases, you would be wrong.

Your starting point needs to be thought through from multiple perspectives, ideally as many as three. For example, say your startup includes an AI bot that understands what your user wants from travel on a psychological level, then you probably fall under three different categories.

  1. Technology
  2. Artificial Intelligence and Machine Learning
  3. Travel

Immediately this means you may interest two or three different types of journalists and that broadens your PR horizons.

This also means that your story or ‘pitch’ needs to include trends and highlights of those specific industries and how your solution helps solve some of the main challenges. Take time to research your industry, beyond your product or service. Backing up your pitch with facts and data definitly helps push your PR pitch the extra mile. 

BE AWARE

Now that you have a general idea of the writers that would be interested in your story, the next step is finding out who they are. To crack this task, you can set up Google alerts to get updates about articles from your target categories. Another important tip we should mention is to create lists of various words and topics to keep track of within your industry. Think broadly about what keywords would be most relevant for your startup.

This immediately puts the top writers in these niches on your radar. Keep a close watch on the kinds of articles people are writing to give you an understanding of who would be a good fit for your startup and story. As an added bonus, this will also keep you updated on the latest trends and happenings in your sector so it’s a win-win.

REACH OUT

This one is fairly easy; but like all the other steps, needs a systematic and consistent approach. Some writers have their contact information in the article itself. In most cases, it’s an email if not there’s a twitter handle you can follow.

It’s always a good idea to actually build a relationship with journalists and media prior to pitching them a news story, as they will already have somewhat of an idea of who you are.

Create an excel sheet with all the journalists relevant to you. Categorise them based on their niche, size of the site (based on Alexa rank) and on why they are a good fit for your startup.

Quick Tip – One of our favorite Google Chrome Add-ons is SEOQuake which lets you quickly compare the page rank for multiple sites at once. The best way to do this is to copy / paste a list of URLs, and filter them by Alexa rank (smallest to highest).

Once you have a distribution list ready to go, use it to create different email pitches introducing yourself and your startup for each category and style.

MailerLite or Mailchimp (free for initial use) are two of the best platforms to use if you’re thinking about reaching multiple journalists at once, however, in our personal experience, this isn’t the way to go. Creating a personalized email per contact will definitely be far more effective than cold mass emails.

If you don’t have a contact email, follow them on Twitter, try to get them to follow you back and then start a conversation. Linkedin shouldn’t be neglected either. We’re seeing more and more professionals spending time daily on LinkedIn, so you haven’t logged into LinkedIn in a while, now’s the time.

At this stage, the goal isn’t to get journalists to push them to publish anything. Your goal is to introduce yourself and your startup. The idea is to start building a media network and influencers whom you can leverage to your startup’s advantage at the right time.

We’ve talked about how to approach PR in terms of strategy and how to go about setting up a base and building your network.

In Part 2 of this series, we’ll talk about the what your PR story should be, how to project the most compelling picture for your company and how to time your press releases launch just right.

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B2B VIDEO CONTENT STRATEGIES YOU NEED TO KNOW

Video content marketing; Literally every brand under the sun knows that they need to be utilizing video content as part of their marketing distribution strategy, and yet the vast majority of brands have no solid plan on how or where to start. On one hand, working with large-scale production teams may get expensive, while on the other hand creating something quick and easy may be perceived as cheap by your intended audience. But there are a few things you can do to make sure your video content strategy works, regardless of your budget.

For the rare few who are still wondering what the big deal is…

HERE ARE THE FACTS

Over 90 percent of the B2B customers love to watch online videos.

Over 40 percent B2B customers watch online videos reaching relevant products for business purposes

Nearly 76% of the smart marketers already include video content marketing as a major part of their overall marketing strategy

If those stats aren’t a sign of a serious marketing opportunity, then what is?

Basically YouTube video content works for one simple reason. It’s much more interesting and convenient to watch an informative video on a product or service than to read multiple pages of lengthy texts. If you produce an engaging video content in a professional way, you increase the chances of generating more business in the B2B industry. It’s really that simple.

I actually wrote two other posts about video content that shares more about why video content marketing is a crucial part of your marketing mix.

6 BEAUTIFUL EXAMPLES OF CORPORATE VIDEOS

POWERFUL CONTENT MARKETING STRATEGIES FOR 2018

LET’S DISCUSS YOUR VIDEO NEEDS – CONTACT US

Now, when you’re all set to deploy effective B2B video content marketing strategies, the main question that arises is what are the video content marketing strategies that will be most effective for your business? The answer to that usually starts with what are you trying to achieve? What’s your end game? Your goal? Are you aiming for an increase in sales, leads, new employees, or simply branding in the B2B industry? Identify your goal and work from there.

STORYTELLING NOT SELLING

Telling your brand story in a professional and articulate way can provide a lot of credibility to your brand. If you’re creating the first video for your brand, or your YouTube channel has been suffering from a serious lack of strategy, now would be a good time to start at the top. Create a video that tells the story of your business. Share its heritage and background with your customers. Push that ‘selling’ part of your brain aside for a moment, and focus on your creative, storyteller side. If you’re having trouble with this, hire someone (Side note: BIGINTRO would love to help with this).

A beautiful example of this is a video from General Electric which shows a child imagine what her Mom does at GE.  It marks the journey into the imagination of a child as to how she imagines all the amazing things created by her Mom working as GE employee.

WHAT’S IN IT FOR THEM?

Videos take up valuable time from your audience. Even the shortest minute and a half videos are still time you’re taking away from your viewer’s daily routine, so there better be some serious value in your content. whether that’s entertainment value, historical value, visual stimulation, or business related value, whatever it is, give your audiences something to reflect on, even after they’ve finished watching the video.

Before you start recording your first moment of footage, ask yourself these important questions:

  • Why would anyone want to watch this video?
  • Are we creating something unique?
  • Would I find value from this video?
  • Is this something the audience would want to share?

If you don’t have a solid answer or a resounding YES to these question, go back, refine the concept and come up with something you would personally find awesome.

Remember you’re not in a hurry. Take your time, get it right, and they’ll subscribe for more.

NEED TO CREATE A VIDEO? LET’S TALK

NEVER BE BORING

Thinking that B2B videos can’t be entertaining or funny is a huge misconception.

Zoom.us partnered with YouTube sensation Tripp and Tyler who are famous for producing videos of typical office pitfalls using a dry, simple, and sometimes controversial sense of humor to widen the video audience for B2B marketers.

Put it this way; with more than 900,000 views, the videos has generated an insanely wide reach and if only 10 percent of these viewers convert, a relatively inexpensive production budget will have generated a massive return.

Comedy in video content helps you connect with your audience, feeding off of the challenges they face, or sometimes silly corporate culture only they could associate with.

KEEP IT SHORT, SWEET, AND REPEAT

Statistics show that 94% of the online shopping customers watch videos and most of them commit that watching products explainer videos make them feel more confident to buy the product. Keep the videos short but should focus on the benefits of the clients.

One of my favorite personal favorite ways to start creating videos for clients is through the use of “How To” explainer videos. These short videos can be one of the most effective B2B marketing tools your sales team can have at their disposal.

They should focus on one aspect of your business or one specific target market, and deliver important information on how your business helps them solve a problem they’re having. SaaS businesses take note, your platform may have multiple features, each of those features can be showcased in its own video quickly and inexpensively.

ACTION WITH A CALL TO ACTION

Generating leads is the ultimate aim of video content marketing efforts, and yet we still see videos that are fantastic but fail to ‘seal the deal’ with a clear call to action at the end. It doesn’t have to be more complex than a URL to your website, or a unique URL specifically for your target audience. Make sure you guide your potential customer into taking the action you want. This can be done by done by adding an annotation to your video with a link to your website, a product landing page, a newsletter sign-up or another page URL triggering any action you choose. The last thing you want is to miss a huge opportunity of converting your audience into potential customers.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

YouTube Content Marketing

Going Big With Video Marketing in 2018

If there’s one thing I’ve learned about being a part of the digital marketing industry for the past 15 years it’s that the industry is in constant evolution. The tactics and strategies that may have worked just a few short years ago are completely different today. Yes, content marketing is still highly important, and for the most part, Google ranks you based on your content, and what’s being shared about you. But there’s so much more to it now, and time is limited, you can’t do it unless you either have a massive team behind you, or you outsource tasks.

I’m notoriously bad at outsourcing work, in fact, that’s one of the biggest goals I’ve set for myself in the year ahead, so if you know great content writers, hey, by all means, send them my way.

In the meantime, BIGINTRO’s NUMBER ONE main focus is creating incredible visual content marketing for our clients. To break it down a little more, I thought I’d drop a new vid to answer a few questions about my visual content creation agency and tell you more about why I’m betting BIG on Visual Content Marketing.

WHAT IS BIGINTRO AND WHY I’M BETTING BIG ON VIDEO CONTENT

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Why Exceptional Visual Social Content Wins Every Time

As a marketer, I’ve always appreciated great design. The kind that captures my attention and pulls me in to discover more. From a consumer standpoint, the story remains the same. Great design wins every time. In fact, studies suggest that we don’t just admire great visuals, we engage with it more positively too.

So what makes ‘great visuals’ and how do we leverage them in a way that makes others want to engage and share them? Read on, as that is precisely what this post is all about!

THE MAGIC OF VISUAL CONTENT

65% of senior marketing executives believe that visual assets (photos, video, illustrations infographics, and more) are at the core to how their brand story is both perceived and communicated today.

Infographics for example are still a winning recipe for conveying a lot of information in a concise, visually pleasing package. But next time you find yourself lazily asking “can we put it this in an infographic?” consider the alternatives that are quicker to digest, and easier to share.

SlideShare for example has quickly become one of the the leading platform for discovering and publishing slide show decks; hosting your slide shows on SlideShare helps your content gain visibility, while keeping them super simple to consume and embed on platforms, especially LinkedIn.

Have a great video clip? YouTube is great, but Giphy makes it even easier to share on social. GIFs (which aren’t just for funny cats by the way) they’re also great for creating simple animations that illustrate changes over time.

giphy-1

OK so maybe Cat videos are funny…

One more alternative to the standard visual elements, are using real people, or better yet, personas with a strong online reach within your intended audience. Reaching out to the right individuals adds a human element to your brand marketing tactics.

SUBSTANCE OVER NUMBER

As a general rule, It’s always preferable to use original images or ones taken by you, as we do here at BIGINTRO. This adds a much more desired personal touch to your brand. High-quality attractive images can tend to be expensive to purchase. Fortunately, with resources such as Canva, you can create unique, captivating images for free, or just a few dollars, using a simplistic drag-and-drop interface.

There are other alternatives that offer royalty free images on photo-sharing sites such as Flickr, Pixaby and Morguefile, but the free images you will find online tend to be very generic. That being said, due to the vast number of photos on these sites, it’s unlikely that other businesses within your niche will have used them already so it’s worth saving a few stand out images you discover online. Just make sure they fit with your overall brand and theme.

If I had to point towards one royalty free image provider it would have to be unsplash.com.

The featured photos on Unsplash (10 every 10 days) are chosen by notable creatives. Since the curators are from varied backgrounds, it brings a wide range of photographs and different styles to the featured photos. The free images are captivating and thought provoking to say the least.

FROM GUERRILLA TO MILLENNIAL MARKETING

Gureilla marketing has been all the rage over the past few years, but more recently, the rise of millennials & mobile content consumption has caused a perfect storm from a marketing stand point. The traditional rules of selling have given away to attracting, capturing and retaining your audience in a much more creative way, bound only by your creative imagination.

Millennials have been forced to become keen discriminators because of the thousands of ads that they are bombarded with every day. In order to make an impression on Millennials, marketers need to appeal to their unique values and interests, which requires identifying the target audiences and refining their messages to match them.

The upside to this challenge is that millennials are equally willing to share a brand’s content—especially visual content—with their friends when they find something they like, generating organic (free) exposure.experience-2

Online consumers today, especially millennials are looking for marketing with a message that appeals to their ideals, sense of justice, social interests, humor, etc. This makes visual social content the perfect weapon in your marketing arsenal. Unless, of course leaving money on the table is your sort of thing.

VISUAL CONTENT MARKETING TAKEAWAYS

  • Colored visuals increase people’s desire to read content by 80%.
  • Content with images increases a view rate by 94%.
  • Visuals generate more backlinks than any other form of content.
  • Posts with images produce 180% more engagement.
  • People are 85% more likely to buy your product after watching a video about it.

DON’T STOP HERE

Of course, there are many other types of visual content that you can produce for your blog, site or social channels to add a bit of variety into the mix, some that will work better for your niche than others. Consider this post as spark towards moving your creative marketing needle. I hope it serves as a bit of food for thought when planning future posts.

Need to give your marketing strategy a serious upgrade? Contact us, today. We’d love to talk.

Cold Truth: PR is Dead, Visual Content Is The New King

It’s nothing personal. It doesn’t  mean your news isn’t interesting. In fact, I’m sure it is. It’s just that most people don’t care enough to even notice your PR announcement.

For the vast majority of early-stage companies, working with a PR firm should constitute only a small component of a sensible marketing plan. In other words; If you’re in the early stages of building your brand, hiring a traditional PR firm may very well be a complete waste waste of your limited resources.

This doesn’t mean that the PR industry is going anywhere, but it does mean that if you are an early-stage company without a major story to share, or any significant milestone, you’re going to have to get a whole lot smarter, and much more interesting with your outreach strategy.

INFORMATION OVERLOAD

How do people consume content? We scan through it. We prioritize. We note what’s trending. We skim through social networks, and read what our friends are sharing.

People stir the content soup in myriad ways and, in doing so, your PR story gets lost in the content abyss.

Of course, knowing the right editor and reporter at TechCrunch, The Wall Street Journal, CNBC, Institutional Investor, Bloomberg, and other traditional media never hurts, but a good media mention will still only take care of one day out of the year. You still have 364 more days to worry about!

WHAT A VISUAL CONTENT STRATEGY CAN ACHIEVE

46% of marketers say photography is critical to their current marketing and storytelling strategies. This is in part due to the value and impact of visual content.

At it’s very core, visual content is about human emotions, in the same sense, marketing done right strikes an emotional chord, it gains attention, emotion and ultimately the trust of your audience. With time becoming an ever increasing valuable asset, visuals are essential because of the speed at which they are consumed, shared and elicit a response.

There are dozens of ways to create visual content for our audience.

You can read about some of the best tools available today:

3 Killer Visual Content Creation Platforms

5 Ways to Make your Visual Social Content Explode 

Putting the tools aside, the first thing any serious brand needs to do, is acquire a solid understanding for how the press talks about your industry.

Step 1 Head over to Google, run a visual search for your brand’s keywords, your competitors, your service or product. Spend time getting a good grasp of what people are talking about in your space. What are the big questions, controversies or trends? How do different publications approach these topics? What are people getting wrong? What are they missing? How can you help them visualize your offering?

first-impressions-are-1
Step 2
Identify what information you can leverage to help your brand stand out. Share visual info, tips, or trends within your industry to connect with your followers. One solid piece of visual content gets shared 40x more than textual content.

A DEFINED STRATEGY IS ESSENTIAL 

Knowing that you need a visual content strategy is not enough. Defining your visual style, gathering your content and executing your strategy are all essential steps towards your success.

54% of B2B marketers and 50% of B2C marketers cite creating enough content for their marketing efforts as a top priority for their marketing initiatives. Don’t fall for the trap of thinking that having a social media presence is enough. Especially if you’re counting on Facebook likes. Those are worth close to ZERO, but I’ll get into that in a future post.

in the meantime, If you’re looking for more resources check out our previous posts on visual content marketing.

Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.

3 Killer Visual Content Creation Platforms

With the tools and services available online today, marketers can create and add authentic social content onto their websites, display, social and content marketing strategies to immediately boost trust, advocacy, sales or just make their products pop.

Knowing where and how to start creating eye catching visuals isn’t so trivial. To get you moving in the right direction, below are 3 of our favorite visual content creation platforms. These services are just the tip of the iceberg, but they’re sure to get your mind racing with fresh ideas towards capturing your audience’s attention.

#1 CANVA

Easily create beautiful designs + documents. Use Canva‘s drag-and-drop feature and professional layouts to design consistently stunning graphics. The Canva platform delivers all the basics you need to start creating visuals for Facebook, Instagram, your website, or any other purpose you can think of. Additionally, it’s advanced features such as; grids, textures, blur, transparency and more allow for all the freedom you need to look like a pro.

#2 GIPHY

Giphy is the quite simply the world’s largest library of animated GIFs. Why are GIFs so important? BlueFly found 12% increase in revenue generated from emails with GIFs. Dell Computers started using GIFs and saw increases of 103% for conversion, 42% for click-through rate, and a 109% increase in revenue; all from emails with GIFs. Need I say more?

http://i.giphy.com/d4bnkJDjdFrMGEq4.gif

#3 PROMO by SLIDELY

Recently launched Promo is a one-stop video service that uses premium videos with licensed music and attention-grabbing copy to create instant promotional videos. I can go on and on about how incredible Promo is, but I’d rather let their videos speak for themselves. After all, this is visual content we’re talking about right?

So there you have it, 3 go-to visual content creation services that will make a huge impact, without putting a dent in your marketing budget.

Enjoyed the read? Share it with others and let them know!
Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.

Here’s How YouTube is Taking Game Content Seriously

Gaming week was in full force at E3 2015 and YouTube has gone ‘all-in’ when it comes to YouTube Gaming and it’s community of creators! Check out a preview of the new YouTube gaming app from YouTube’s trusty Product Managers and find out about updates coming soon that will make live streaming on YouTube easier than ever!

Have an awesome game you’d like us to generate exposure for? Contact BigIntro and let us know!