Cold Truth: PR is Dead, Visual Content Is The New King

It’s nothing personal. It doesn’t  mean your news isn’t interesting. In fact, I’m sure it is. It’s just that most people don’t care enough to even notice your PR announcement.

For the vast majority of early-stage companies, working with a PR firm should constitute only a small component of a sensible marketing plan. In other words; If you’re in the early stages of building your brand, hiring a traditional PR firm may very well be a complete waste waste of your limited resources.

This doesn’t mean that the PR industry is going anywhere, but it does mean that if you are an early-stage company without a major story to share, or any significant milestone, you’re going to have to get a whole lot smarter, and much more interesting with your outreach strategy.

INFORMATION OVERLOAD

How do people consume content? We scan through it. We prioritize. We note what’s trending. We skim through social networks, and read what our friends are sharing.

People stir the content soup in myriad ways and, in doing so, your PR story gets lost in the content abyss.

Of course, knowing the right editor and reporter at TechCrunch, The Wall Street Journal, CNBC, Institutional Investor, Bloomberg, and other traditional media never hurts, but a good media mention will still only take care of one day out of the year. You still have 364 more days to worry about!

WHAT A VISUAL CONTENT STRATEGY CAN ACHIEVE

46% of marketers say photography is critical to their current marketing and storytelling strategies. This is in part due to the value and impact of visual content.

At it’s very core, visual content is about human emotions, in the same sense, marketing done right strikes an emotional chord, it gains attention, emotion and ultimately the trust of your audience. With time becoming an ever increasing valuable asset, visuals are essential because of the speed at which they are consumed, shared and elicit a response.

There are dozens of ways to create visual content for our audience.

You can read about some of the best tools available today:

3 Killer Visual Content Creation Platforms

5 Ways to Make your Visual Social Content Explode 

Putting the tools aside, the first thing any serious brand needs to do, is acquire a solid understanding for how the press talks about your industry.

Step 1 Head over to Google, run a visual search for your brand’s keywords, your competitors, your service or product. Spend time getting a good grasp of what people are talking about in your space. What are the big questions, controversies or trends? How do different publications approach these topics? What are people getting wrong? What are they missing? How can you help them visualize your offering?

first-impressions-are-1
Step 2
Identify what information you can leverage to help your brand stand out. Share visual info, tips, or trends within your industry to connect with your followers. One solid piece of visual content gets shared 40x more than textual content.

A DEFINED STRATEGY IS ESSENTIAL 

Knowing that you need a visual content strategy is not enough. Defining your visual style, gathering your content and executing your strategy are all essential steps towards your success.

54% of B2B marketers and 50% of B2C marketers cite creating enough content for their marketing efforts as a top priority for their marketing initiatives. Don’t fall for the trap of thinking that having a social media presence is enough. Especially if you’re counting on Facebook likes. Those are worth close to ZERO, but I’ll get into that in a future post.

in the meantime, If you’re looking for more resources check out our previous posts on visual content marketing.

Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.

3 Killer Visual Content Creation Platforms

With the tools and services available online today, marketers can create and add authentic social content onto their websites, display, social and content marketing strategies to immediately boost trust, advocacy, sales or just make their products pop.

Knowing where and how to start creating eye catching visuals isn’t so trivial. To get you moving in the right direction, below are 3 of our favorite visual content creation platforms. These services are just the tip of the iceberg, but they’re sure to get your mind racing with fresh ideas towards capturing your audience’s attention.

#1 CANVA

Easily create beautiful designs + documents. Use Canva‘s drag-and-drop feature and professional layouts to design consistently stunning graphics. The Canva platform delivers all the basics you need to start creating visuals for Facebook, Instagram, your website, or any other purpose you can think of. Additionally, it’s advanced features such as; grids, textures, blur, transparency and more allow for all the freedom you need to look like a pro.

#2 GIPHY

Giphy is the quite simply the world’s largest library of animated GIFs. Why are GIFs so important? BlueFly found 12% increase in revenue generated from emails with GIFs. Dell Computers started using GIFs and saw increases of 103% for conversion, 42% for click-through rate, and a 109% increase in revenue; all from emails with GIFs. Need I say more?

http://i.giphy.com/d4bnkJDjdFrMGEq4.gif

#3 PROMO by SLIDELY

Recently launched Promo is a one-stop video service that uses premium videos with licensed music and attention-grabbing copy to create instant promotional videos. I can go on and on about how incredible Promo is, but I’d rather let their videos speak for themselves. After all, this is visual content we’re talking about right?

So there you have it, 3 go-to visual content creation services that will make a huge impact, without putting a dent in your marketing budget.

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Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.