B2B VIDEO CONTENT STRATEGIES YOU NEED TO KNOW

Video content marketing; Literally every brand under the sun knows that they need to be utilizing video content as part of their marketing distribution strategy, and yet the vast majority of brands have no solid plan on how or where to start. On one hand, working with large-scale production teams may get expensive, while on the other hand creating something quick and easy may be perceived as cheap by your intended audience. But there are a few things you can do to make sure your video content strategy works, regardless of your budget.

For the rare few who are still wondering what the big deal is…

HERE ARE THE FACTS

Over 90 percent of the B2B customers love to watch online videos.

Over 40 percent B2B customers watch online videos reaching relevant products for business purposes

Nearly 76% of the smart marketers already include video content marketing as a major part of their overall marketing strategy

If those stats aren’t a sign of a serious marketing opportunity, then what is?

Basically YouTube video content works for one simple reason. It’s much more interesting and convenient to watch an informative video on a product or service than to read multiple pages of lengthy texts. If you produce an engaging video content in a professional way, you increase the chances of generating more business in the B2B industry. It’s really that simple.

I actually wrote two other posts about video content that shares more about why video content marketing is a crucial part of your marketing mix.

6 BEAUTIFUL EXAMPLES OF CORPORATE VIDEOS

POWERFUL CONTENT MARKETING STRATEGIES FOR 2018

Now, when you’re all set to deploy effective B2B video content marketing strategies, the main question that arises is what are the video content marketing strategies that will be most effective for your business? The answer to that usually starts with what are you trying to achieve? What’s your end game? Your goal? Are you aiming for an increase in sales, leads, new employees, or simply branding in the B2B industry? Identify your goal and work from there.

STORYTELLING NOT SELLING

Telling your brand story in a professional and articulate way can provide a lot of credibility to your brand. If you’re creating the first video for your brand, or your YouTube channel has been suffering from a serious lack of strategy, now would be a good time to start at the top. Create a video that tells the story of your business. Share its heritage and background with your customers. Push that ‘selling’ part of your brain aside for a moment, and focus on your creative, storyteller side. If you’re having trouble with this, hire someone (Side note: BIGINTRO would love to help with this).

A beautiful example of this is a video from General Electric which shows a child imagine what her Mom does at GE.  It marks the journey into the imagination of a child as to how she imagines all the amazing things created by her Mom working as GE employee.

WHAT’S IN IT FOR THEM?

Videos take up valuable time from your audience. Even the shortest minute and a half videos are still time you’re taking away from your viewer’s daily routine, so there better be some serious value in your content. whether that’s entertainment value, historical value, visual stimulation, or business related value, whatever it is, give your audiences something to reflect on, even after they’ve finished watching the video.

Before you start recording your first moment of footage, ask yourself these important questions:

  • Why would anyone want to watch this video?
  • Are we creating something unique?
  • Would I find value from this video?
  • Is this something the audience would want to share?

If you don’t have a solid answer or a resounding YES to these question, go back, refine the concept and come up with something you would personally find awesome.

Remember you’re not in a hurry. Take your time, get it right, and they’ll subscribe for more.

NEVER BE BORING

Thinking that B2B videos can’t be entertaining or funny is a huge misconception.

Zoom.us partnered with YouTube sensation Tripp and Tyler who are famous for producing videos of typical office pitfalls using a dry, simple, and sometimes controversial sense of humor to widen the video audience for B2B marketers.

Put it this way; with more than 900,000 views, the videos has generated an insanely wide reach and if only 10 percent of these viewers convert, a relatively inexpensive production budget will have generated a massive return.

Comedy in video content helps you connect with your audience, feeding off of the challenges they face, or sometimes silly corporate culture only they could associate with.

KEEP IT SHORT, SWEET, AND REPEAT

Statistics show that 94% of the online shopping customers watch videos and most of them commit that watching products explainer videos make them feel more confident to buy the product. Keep the videos short but should focus on the benefits of the clients.

One of my favorite personal favorite ways to start creating videos for clients is through the use of “How To” explainer videos. These short videos can be one of the most effective B2B marketing tools your sales team can have at their disposal.

They should focus on one aspect of your business or one specific target market, and deliver important information on how your business helps them solve a problem they’re having. SaaS businesses take note, your platform may have multiple features, each of those features can be showcased in its own video quickly and inexpensively.

ACTION WITH A CALL TO ACTION

Generating leads is the ultimate aim of video content marketing efforts, and yet we still see videos that are fantastic but fail to ‘seal the deal’ with a clear call to action at the end. It doesn’t have to be more complex than a URL to your website, or a unique URL specifically for your target audience. Make sure you guide your potential customer into taking the action you want. This can be done by done by adding an annotation to your video with a link to your website, a product landing page, a newsletter sign-up or another page URL triggering any action you choose. The last thing you want is to miss a huge opportunity of converting your audience into potential customers.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

YouTube Content Marketing

Going Big With Video Marketing in 2018

If there’s one thing I’ve learned about being a part of the digital marketing industry for the past 15 years it’s that the industry is in constant evolution. The tactics and strategies that may have worked just a few short years ago are completely different today. Yes, content marketing is still highly important, and for the most part, Google ranks you based on your content, and what’s being shared about you. But there’s so much more to it now, and time is limited, you can’t do it unless you either have a massive team behind you, or you outsource tasks.

I’m notoriously bad at outsourcing work, in fact, that’s one of the biggest goals I’ve set for myself in the year ahead, so if you know great content writers, hey, by all means, send them my way.

In the meantime, BIGINTRO’s NUMBER ONE main focus is creating incredible visual content marketing for our clients. To break it down a little more, I thought I’d drop a new vid to answer a few questions about my visual content creation agency and tell you more about why I’m betting BIG on Visual Content Marketing.

WHAT IS BIGINTRO AND WHY I’M BETTING BIG ON VIDEO CONTENT

Enjoyed this video? Awesome! Watch more and SMASH that Subscribe button.

Why Exceptional Visual Social Content Wins Every Time

As a marketer, I’ve always appreciated great design. The kind that captures my attention and pulls me in to discover more. From a consumer standpoint, the story remains the same. Great design wins every time. In fact, studies suggest that we don’t just admire great visuals, we engage with it more positively too.

So what makes ‘great visuals’ and how do we leverage them in a way that makes others want to engage and share them? Read on, as that is precisely what this post is all about!

THE MAGIC OF VISUAL CONTENT

65% of senior marketing executives believe that visual assets (photos, video, illustrations infographics, and more) are at the core to how their brand story is both perceived and communicated today.

Infographics for example are still a winning recipe for conveying a lot of information in a concise, visually pleasing package. But next time you find yourself lazily asking “can we put it this in an infographic?” consider the alternatives that are quicker to digest, and easier to share.

SlideShare for example has quickly become one of the the leading platform for discovering and publishing slide show decks; hosting your slide shows on SlideShare helps your content gain visibility, while keeping them super simple to consume and embed on platforms, especially LinkedIn.

Have a great video clip? YouTube is great, but Giphy makes it even easier to share on social. GIFs (which aren’t just for funny cats by the way) they’re also great for creating simple animations that illustrate changes over time.

giphy-1

OK so maybe Cat videos are funny…

One more alternative to the standard visual elements, are using real people, or better yet, personas with a strong online reach within your intended audience. Reaching out to the right individuals adds a human element to your brand marketing tactics.

SUBSTANCE OVER NUMBER

As a general rule, It’s always preferable to use original images or ones taken by you, as we do here at BIGINTRO. This adds a much more desired personal touch to your brand. High-quality attractive images can tend to be expensive to purchase. Fortunately, with resources such as Canva, you can create unique, captivating images for free, or just a few dollars, using a simplistic drag-and-drop interface.

There are other alternatives that offer royalty free images on photo-sharing sites such as Flickr, Pixaby and Morguefile, but the free images you will find online tend to be very generic. That being said, due to the vast number of photos on these sites, it’s unlikely that other businesses within your niche will have used them already so it’s worth saving a few stand out images you discover online. Just make sure they fit with your overall brand and theme.

If I had to point towards one royalty free image provider it would have to be unsplash.com.

The featured photos on Unsplash (10 every 10 days) are chosen by notable creatives. Since the curators are from varied backgrounds, it brings a wide range of photographs and different styles to the featured photos. The free images are captivating and thought provoking to say the least.

FROM GUERRILLA TO MILLENNIAL MARKETING

Gureilla marketing has been all the rage over the past few years, but more recently, the rise of millennials & mobile content consumption has caused a perfect storm from a marketing stand point. The traditional rules of selling have given away to attracting, capturing and retaining your audience in a much more creative way, bound only by your creative imagination.

Millennials have been forced to become keen discriminators because of the thousands of ads that they are bombarded with every day. In order to make an impression on Millennials, marketers need to appeal to their unique values and interests, which requires identifying the target audiences and refining their messages to match them.

The upside to this challenge is that millennials are equally willing to share a brand’s content—especially visual content—with their friends when they find something they like, generating organic (free) exposure.experience-2

Online consumers today, especially millennials are looking for marketing with a message that appeals to their ideals, sense of justice, social interests, humor, etc. This makes visual social content the perfect weapon in your marketing arsenal. Unless, of course leaving money on the table is your sort of thing.

VISUAL CONTENT MARKETING TAKEAWAYS

  • Colored visuals increase people’s desire to read content by 80%.
  • Content with images increases a view rate by 94%.
  • Visuals generate more backlinks than any other form of content.
  • Posts with images produce 180% more engagement.
  • People are 85% more likely to buy your product after watching a video about it.

DON’T STOP HERE

Of course, there are many other types of visual content that you can produce for your blog, site or social channels to add a bit of variety into the mix, some that will work better for your niche than others. Consider this post as spark towards moving your creative marketing needle. I hope it serves as a bit of food for thought when planning future posts.

Need to give your marketing strategy a serious upgrade? Contact us, today. We’d love to talk.

Cold Truth: PR is Dead, Visual Content Is The New King

It’s nothing personal. It doesn’t  mean your news isn’t interesting. In fact, I’m sure it is. It’s just that most people don’t care enough to even notice your PR announcement.

For the vast majority of early-stage companies, working with a PR firm should constitute only a small component of a sensible marketing plan. In other words; If you’re in the early stages of building your brand, hiring a traditional PR firm may very well be a complete waste waste of your limited resources.

This doesn’t mean that the PR industry is going anywhere, but it does mean that if you are an early-stage company without a major story to share, or any significant milestone, you’re going to have to get a whole lot smarter, and much more interesting with your outreach strategy.

INFORMATION OVERLOAD

How do people consume content? We scan through it. We prioritize. We note what’s trending. We skim through social networks, and read what our friends are sharing.

People stir the content soup in myriad ways and, in doing so, your PR story gets lost in the content abyss.

Of course, knowing the right editor and reporter at TechCrunch, The Wall Street Journal, CNBC, Institutional Investor, Bloomberg, and other traditional media never hurts, but a good media mention will still only take care of one day out of the year. You still have 364 more days to worry about!

WHAT A VISUAL CONTENT STRATEGY CAN ACHIEVE

46% of marketers say photography is critical to their current marketing and storytelling strategies. This is in part due to the value and impact of visual content.

At it’s very core, visual content is about human emotions, in the same sense, marketing done right strikes an emotional chord, it gains attention, emotion and ultimately the trust of your audience. With time becoming an ever increasing valuable asset, visuals are essential because of the speed at which they are consumed, shared and elicit a response.

There are dozens of ways to create visual content for our audience.

You can read about some of the best tools available today:

3 Killer Visual Content Creation Platforms

5 Ways to Make your Visual Social Content Explode 

Putting the tools aside, the first thing any serious brand needs to do, is acquire a solid understanding for how the press talks about your industry.

Step 1 Head over to Google, run a visual search for your brand’s keywords, your competitors, your service or product. Spend time getting a good grasp of what people are talking about in your space. What are the big questions, controversies or trends? How do different publications approach these topics? What are people getting wrong? What are they missing? How can you help them visualize your offering?

first-impressions-are-1
Step 2
Identify what information you can leverage to help your brand stand out. Share visual info, tips, or trends within your industry to connect with your followers. One solid piece of visual content gets shared 40x more than textual content.

A DEFINED STRATEGY IS ESSENTIAL 

Knowing that you need a visual content strategy is not enough. Defining your visual style, gathering your content and executing your strategy are all essential steps towards your success.

54% of B2B marketers and 50% of B2C marketers cite creating enough content for their marketing efforts as a top priority for their marketing initiatives. Don’t fall for the trap of thinking that having a social media presence is enough. Especially if you’re counting on Facebook likes. Those are worth close to ZERO, but I’ll get into that in a future post.

in the meantime, If you’re looking for more resources check out our previous posts on visual content marketing.

Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.

3 Killer Visual Content Creation Platforms

With the tools and services available online today, marketers can create and add authentic social content onto their websites, display, social and content marketing strategies to immediately boost trust, advocacy, sales or just make their products pop.

Knowing where and how to start creating eye catching visuals isn’t so trivial. To get you moving in the right direction, below are 3 of our favorite visual content creation platforms. These services are just the tip of the iceberg, but they’re sure to get your mind racing with fresh ideas towards capturing your audience’s attention.

#1 CANVA

Easily create beautiful designs + documents. Use Canva‘s drag-and-drop feature and professional layouts to design consistently stunning graphics. The Canva platform delivers all the basics you need to start creating visuals for Facebook, Instagram, your website, or any other purpose you can think of. Additionally, it’s advanced features such as; grids, textures, blur, transparency and more allow for all the freedom you need to look like a pro.

#2 GIPHY

Giphy is the quite simply the world’s largest library of animated GIFs. Why are GIFs so important? BlueFly found 12% increase in revenue generated from emails with GIFs. Dell Computers started using GIFs and saw increases of 103% for conversion, 42% for click-through rate, and a 109% increase in revenue; all from emails with GIFs. Need I say more?

http://i.giphy.com/d4bnkJDjdFrMGEq4.gif

#3 PROMO by SLIDELY

Recently launched Promo is a one-stop video service that uses premium videos with licensed music and attention-grabbing copy to create instant promotional videos. I can go on and on about how incredible Promo is, but I’d rather let their videos speak for themselves. After all, this is visual content we’re talking about right?

So there you have it, 3 go-to visual content creation services that will make a huge impact, without putting a dent in your marketing budget.

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Need to give your visual content strategy a serious upgrade? Contact us, today. We’d love to talk.