Visual Content Marketing Strategies in 2018 – Here’s What You Need to Know.

There’s no denying that content marketing is the lifeblood of any online business today. Content, or more specifically words are an everyday part of our lives – text messages, social media, blogs, and media sites.

There are an estimated 1.5 billion individual pieces of content online, which makes it extremely difficult for the content you produce to truly stand out.

However, there is a way you can win.

Content coupled with the right visuals can significantly give you the upper hand.

Visual content marketing catches our attention, adds context, clearly illustrates a point and even adds emotion.

While content marketers have been optimizing readability and scannability for digital audiences for years, visual storytelling is now the benchmark all marketing professionals must meet.

Use more visual content in Social media marketing, here’s why.

People root for visuals

Humans are visual creatures by nature. Visual content is processed faster by the human brain than textual content. Also, the human brain retains up to 65% if data is paired with visuals as opposed to textual content for 10-20%.

More viewership

The chances of your social media post grabbing attention is increased tenfold if it comes with a picture. Posts with images are shared 150% more than those without. According to Forbes, content with visuals gets 94 percent more views. Regardless of what exact measure companies use to measure return on investment – conversions, leads or social shares – it all starts with page views, and content will never be successful if people don’t see it.

Engaging the audience

Social media content which includes visuals is likely to generate more engagement from the viewer, and in turn, an engaging visual is far more likely to elicit a response from viewers than plain textual content.

Conceptualize your content

Visuals add weight to the content and assist in relaying the message more clearly with less usage of words.

Videos have taken over

Videos consist of 80% of the internet traffic. Videos always trump written text. Four out of five would watch a video rather than read a text. Watching a product video can influence consumers in buying a product than reading a review by 90%.

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Visual Content Marketing Tools

Your photoshop, illustrator, premiere, or even Lightroom skills may be lacking. I get it. But don’t let that stop you.

There are plenty of services your disposal to create videos and photos. Applications and solutions such as Magisto, Moovly, RelayThat and Canva help you make eye-catching images, animated videos, templates, and even infographics with ease. And what more, these services are usually available for free.

Integrating video into your distribution strategies is also an important step.

LinkedIn videos, for example, were rolled out late last year and provide a more dynamic way to engage on the B2B-focused platform.

One simply needs to find the perfect balance between time, budget, and quality in visual content.

These three points act as the pillars of visual content strategy. Get them right, and you will be at the top of your game.

  1. TIME

Manage your time wisely. It is often due to lack of time that we miss out on adding the best visual content needed for our blogs or posts. With deadlines to meet or just pure laziness, we tend to skip the images or get on with low-quality ones, not putting in efforts to source out apt material.

  1. BUDGET

You need to constantly update your content, create blogs on a daily basis, and keep up with the race to make a mark. This means you will need new visual content on a daily basis. Subscriptions are the best solution to such issues as you can get away with having to pay a higher amount every day. Unlimited subscriptions are also a viable option as they go easy on the pocket.

No budget? No problem, here are three go to services to grab incredible free visuals to make your content pop.

Unsplash – Beautiful high-quality free images and photos you can download and use for any project. No attribution required.

Pexels – Free stock photos you can use everywhere.

Pixabay – Over 1300000 high-quality photos, illustrations, and vector graphics. Free for commercial use

  1. QUALITY

There has been a drastic shift in what is a quality image. Stock images used to have the high resolution and expensive looking surroundings, but they didn’t capture real experiences and the expectations of the audience shifted accordingly.

Image quality has shifted from capturing more realistic images that are practical rather than ideal stock images set in front of an expensive surrounding.

Whatever direction you’re going—and no matter what your budget allows, both B2B and B2C marketers should be asking this one simple question…

“Does this image help tell the right story?”

The trends in visual content are quickly changing. From stock photos to bespoke photography, the definition of a compelling image is evolving at a very rapid pace.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

Why Exceptional Visual Social Content Wins Every Time

As a marketer, I’ve always appreciated great design. The kind that captures my attention and pulls me in to discover more. From a consumer standpoint, the story remains the same. Great design wins every time. In fact, studies suggest that we don’t just admire great visuals, we engage with it more positively too.

So what makes ‘great visuals’ and how do we leverage them in a way that makes others want to engage and share them? Read on, as that is precisely what this post is all about!

THE MAGIC OF VISUAL CONTENT

65% of senior marketing executives believe that visual assets (photos, video, illustrations infographics, and more) are at the core to how their brand story is both perceived and communicated today.

Infographics for example are still a winning recipe for conveying a lot of information in a concise, visually pleasing package. But next time you find yourself lazily asking “can we put it this in an infographic?” consider the alternatives that are quicker to digest, and easier to share.

SlideShare for example has quickly become one of the the leading platform for discovering and publishing slide show decks; hosting your slide shows on SlideShare helps your content gain visibility, while keeping them super simple to consume and embed on platforms, especially LinkedIn.

Have a great video clip? YouTube is great, but Giphy makes it even easier to share on social. GIFs (which aren’t just for funny cats by the way) they’re also great for creating simple animations that illustrate changes over time.

giphy-1

OK so maybe Cat videos are funny…

One more alternative to the standard visual elements, are using real people, or better yet, personas with a strong online reach within your intended audience. Reaching out to the right individuals adds a human element to your brand marketing tactics.

SUBSTANCE OVER NUMBER

As a general rule, It’s always preferable to use original images or ones taken by you, as we do here at BIGINTRO. This adds a much more desired personal touch to your brand. High-quality attractive images can tend to be expensive to purchase. Fortunately, with resources such as Canva, you can create unique, captivating images for free, or just a few dollars, using a simplistic drag-and-drop interface.

There are other alternatives that offer royalty free images on photo-sharing sites such as Flickr, Pixaby and Morguefile, but the free images you will find online tend to be very generic. That being said, due to the vast number of photos on these sites, it’s unlikely that other businesses within your niche will have used them already so it’s worth saving a few stand out images you discover online. Just make sure they fit with your overall brand and theme.

If I had to point towards one royalty free image provider it would have to be unsplash.com.

The featured photos on Unsplash (10 every 10 days) are chosen by notable creatives. Since the curators are from varied backgrounds, it brings a wide range of photographs and different styles to the featured photos. The free images are captivating and thought provoking to say the least.

FROM GUERRILLA TO MILLENNIAL MARKETING

Gureilla marketing has been all the rage over the past few years, but more recently, the rise of millennials & mobile content consumption has caused a perfect storm from a marketing stand point. The traditional rules of selling have given away to attracting, capturing and retaining your audience in a much more creative way, bound only by your creative imagination.

Millennials have been forced to become keen discriminators because of the thousands of ads that they are bombarded with every day. In order to make an impression on Millennials, marketers need to appeal to their unique values and interests, which requires identifying the target audiences and refining their messages to match them.

The upside to this challenge is that millennials are equally willing to share a brand’s content—especially visual content—with their friends when they find something they like, generating organic (free) exposure.experience-2

Online consumers today, especially millennials are looking for marketing with a message that appeals to their ideals, sense of justice, social interests, humor, etc. This makes visual social content the perfect weapon in your marketing arsenal. Unless, of course leaving money on the table is your sort of thing.

VISUAL CONTENT MARKETING TAKEAWAYS

  • Colored visuals increase people’s desire to read content by 80%.
  • Content with images increases a view rate by 94%.
  • Visuals generate more backlinks than any other form of content.
  • Posts with images produce 180% more engagement.
  • People are 85% more likely to buy your product after watching a video about it.

DON’T STOP HERE

Of course, there are many other types of visual content that you can produce for your blog, site or social channels to add a bit of variety into the mix, some that will work better for your niche than others. Consider this post as spark towards moving your creative marketing needle. I hope it serves as a bit of food for thought when planning future posts.

Need to give your marketing strategy a serious upgrade? Contact us, today. We’d love to talk.