It’s almost 2018, do you know where your content marketing strategy is?
Whether you’re just starting out with a new content marketing strategy or you’ve been using the same tried and true strategies for a while, one thing’s for sure, you better have some fresh ideas up your sleeve for the year ahead.
Why? Well, to put it this way, competition is fierce!
Year after year, B2B and B2C marketers are increasingly creating more content, and on more platforms than the previous year. 70% of marketers surveyed in 2016 said they were planning on creating more content than they did in 2015, and this growth has only skyrocketed since!
HERE’S WHY A SOLID CONTENT MARKETING IS A MUST
Content marketing costs 62 percent less than outbound marketing while generating more than 300 percent more leads. And if that’s not enough, companies that adopt and execute a well-defined content marketing plan get six times higher conversion rates than their competitors. Kind of makes you wish you had started sooner doesn’t it?
These simple fact alone should cause you to drop whatever you’re doing and get serious about your brand’s content strategy.
Considering how crucial content marketing is, it’s surprising that marketing managers often fail to plan ahead with precise business objectives and goals.
The good news is that it’s never too late to put your content to work for you, and this post is really all about sharing my personal content marketing strategies, and how you can ‘borrow’ my ideas for 2018. Go ahead, It’s cool with me…
Before we deep dive into why you needed a content strategy yesterday, I do have to say this…
Following marketing trends will get you nowhere…
Trends may come and go, but building a fan base that deeply connects with your personality, value, and insights is something that can never be replicated. No matter how much content is published, or what medium it’s shared on.
People connect with content on a personal and human level. If visitors choose to consume your content, return to it, and share it, it’s because your personality shined through regardless of the information you supplied. Alternatively, if they zoned out, well guess what? It’s because you just couldn’t capture their attention long enough. It might sound a little harsh but trust me on this, it’s always personal.
Your tone of voice is your secret weapon.
I can’t emphasize this enough. Think of it this way. If you were sitting with your best friend right now, sharing something you’re extremely passionate about, would you throw a bunch of statistics and technical babble at them? Or would you explain exactly why something is so awesome and why they’re missing out? The latter right? So why would your content be any different?
Your content needs to be personal and charismatic if you’re going to have a fighting chance of getting it noticed. Got it?
Your personal identity is worth more than any quick fix, or marketing tactic. Keep that in mind as you define your content marketing strategy. That being said, creating content on your website, blog and through your visual content marketing channels such as YouTube that is truly well-executed and gives your audience valuable knowledge will make your marketing timeless.
CONTENT MARKETING STRATEGIES FOR 2018
FIND OUT WHAT’S HOT
As a general rule of thumb, prior to defining a content strategy whether it’s textual or visual content, I always start off by figuring out what’s hot in a particular industry I’m working on.
BIGINTRO currently has clients in the health, travel tech, AR, and media industry, so you can see why understanding what’s happening in these particular industries is always step 1.
To get Trend Data research done, I go straight to the granddaddy of search; Google.
Google provides tons of services but Google Trends is the best option out of them to find trending topics. You can search any topic and the volume it’s receiving.
You can also make country-specific as well as sector-specific searches to make your results more targeted.
Another great option is searching Quora Topics for specific questions people are genuinely curious about. Here’s what’s being asked right now in ‘Travel Tech’.
Bonus tip – The answers shared will also help you write content that that’s intelligent and valuable.
DEFINE AND ORGANIZE IDEAS
Once you’ve got the key trends and topics covered, there are two services you should immediately utilize to optimize your topic titles and organize your ideas.
The first being CoSchedule’s Title Analyzer which will help you compare title ideas, and write killer headlines.
Here’s an example
- CONTENT STRATEGIES FOR 2018 got a title score of 41
- POWERFUL CONTENT STRATEGIES FOR 2018 got a title score of 58
- POWERFUL CONTENT MARKETING STRATEGIES FOR 2018 got a title score of 62
Followed by Trello, which personally helps me organize my ideas in lists, with ideas, and topic titles that I plan on covering in a specific month.
Trello allows you to go all in with a bunch of details, and screenshots, or like me, keep it a light reference and avoid scribbling ideas all over the place. Sure there are plenty of other project planning and management solutions available, but Trello works for me.
CREATE MAGICAL CONTENT IN 2018
VIDEO CONTENT MARKETING
Video marketing works. Period, end of story. You need to get serious about it. Whether you’re a novice or growing an existing program, now’s the time to put your video into the marketing spotlight.
I get it, shooting video, editing, publishing, and sharing video can be time-consuming, but with video sharing platforms like Facebook, and Instagram, marketers can now easily create and publish video content without little to no effort.
At its core, BIGINTRO is a visual content creation agency, with video being the driving force behind the content we create for our clients. By creating a series of videos, focused on keyword rich titles and descriptions, we generate more search exposure, leading visitors to our client’s videos, which always contain a call to action.
These 6 Beautiful Examples of Corporate Videos are sure to spark up some creative ideas.
One of the big marketing channels that have been picking up steam in the past few years are micro-communities like Slack channels, WhatsApp, and Facebook groups.
I’ll be sharing my Go-To Marketing Micro-Communities in an upcoming post -> Subscribe to the BIGINTRO Newsletter to make sure you stay updated.
Another community that’s somewhat lesser known, but has been a hugely beneficial for me in the past few months is SILO, a micro-community of super talented and helpful individuals. In fact, I love it so much, I asked the founder to put my name on their homepage. It’s just THAT GOOD!
AMPLIFY YOUR CONTENT
So far we’ve looked at how to come up with great topics. How to optimize the titles. The importance of Micro-communities, now let’s supercharge your content reach, after all, what’s the point of spending all that time writing content if it isn’t getting the eyeballs it deserves?
Right off the bat, there are two services ALL marketers should know. The first being Zest – Their site’s tagline reads – ‘Where Marketers Share and Discover Stellar Marketing Content’ but it’s way more than that.
Zest is a great platform for sharing your marketing related posts while networking with the best in the marketing industry as well as educating yourself with the valuable manually curated articles.
Lastly (for now at least) is agorapulse which brings all of your hard work full circle. Agorapulse is a really cool service that lets you manage your social feeds and schedule your content across all social sites, under one neatly organized platforms. I’ve recently started using this social network management platform and I’m really loving the broad range of tools, ranging from Facebook applications, analytics, and content automation it delivers.
Hopefully, this post helped inspire and focus you towards preparing your content marketing strategy for 2018. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.
What are your content marketing strategies, tips, and tactics for the year ahead?