Accordingly to recent info shared by Google during their earnings call, YouTube is now officially bigger than any single U.S. cable network among the key demographic that includes those ages 18 to 49. This is mostly due to the video-sharing network’s heavily engaged user base and its traction with mobile consumers were among the highlights discussed during the company’s better-than-expected second-quarter financial results, which sent Google’s stock spiking.
BY THE NUMBERS
Google said on Thursday that watch time for YouTube rose 60 percent in the second quarter and the video service had more viewers aged 18-49 on mobile alone than any U.S. cable network.
Online video ads could be a $17 billion opportunity in the United States alone by 2017, Jefferies & Co analysts said, and YouTube looks best positioned to benefit.
Google and Facebook are trying to woo big companies to market products via online videos.
YouTube is focused on “re-inventing the television experience for the internet age,” Google chief business officer Omid Kordestani said. Google expects to boost its earnings in the future by attaching ‘buy buttons’ to mobile ads to make shopping easier for smartphone users.
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