CMO vs. VP Marketing What’s the Difference? Here’s How to Get it Right!
If you’ve ever wondered what the difference is batween the Vice President (VP) of marketing and the Chief Marketing Officer (CMO)? If so, you’re not alone.
How to Pitch Journalists In Your Industry and Get Coverage
Have you ever wondered how to pitch journalists in your industry and get coverage? If so, you’re not alone. Before we get into why and how to pitch journalists in your industry — you need to understand that it’s not magic. There are no shortcuts, and there are usually no quick wins.
Cybersecurity Startups; Here’s Your 5 Point Guide to Planning and Executing a Go-To-Market Strategy
We’ve put together 5 strategies and tactics every CMO should know and use for their business to stand out.