Content Audit & Marketing Strategy
Understanding how you’re reaching users from both a paid and organic perspective provides an indication of where you stand versus competitors, and begin to unearth areas for improvement and opportunities to create new content.
- How are key pages rankings organically?
- What is your brand’s market share vs. competitors?
- What are your highest converting keywords?
Content Optimization & Production
Not all content is created equal and it’s therefore important to take a view as to what is good and what may need to go, either due to an objective assessment of the quality or how this fits with your wider content strategy.
Digital objectives, metrics and performance
Without a clear picture of performance, it’s very difficult to form a baseline in which to make improvements and judge what has/ hasn’t been working. It’s also important to have the right reporting structures in place to ensure that all key stakeholders are receiving the right information to make decisions and take action.
Generate leads and drive sales.
Sales teams don't want lots of leads, they only want good ones – people who are ready to buy and know it. The rest, who might be months away from writing a check, should get Marketing’s persistent attention – to keep you at the top of their list when the time to buy is right.
