Video Content Marketing Strategies for 2019 – What You Need to Know

Video marketing is a lot like making and flying a kite. You bring together sticks, thread, and paper, to create something that once brought together, is much better and impressive than each of the individual parts alone.

Similarly, to put together a video, the visuals need to be interesting, the written content needs to be compelling and the audio needs to be of great quality.

For your kite to soar sky high, you need to make sure you are at the right angle with the wind, the kite is light enough to fly but strong enough to not tear, and the thread does not get knotted. In other words, the environment plays a huge part in addition to the content you’re creating. That’s how your marketing strategies work too.

Video content is starting to reign champion when it comes to content consumption. The online world today unites in its love for short videos strewn all across social media. From stories on Facebook Live to short videos on your Instagram feed, you’ll find videos everywhere. And this is why your video marketing strategy has to be on point.

Let’s unpack that with some tips on what a good video content strategy includes.

SUBTLETY AS AN ART FORM

Like in all business, knowing how to sell is key. You need to sell, but you need to be subtle about it. No one wants to see a video that screams a sales pitch. People view, like, and share videos that are informational, inspirational, and interesting. Mastering the art of disguising your selling tactics is imperative. You can do this by creating content that is realistic and relatable. Go by what the master of content marketing, David Ogilvy said – “Tell the truth, but make it fascinating!”.

HELLO AGAIN, TARGET AUDIENCE

Marketing revolves around this one familiar term – target audience. Everything you create is for them, so if your creative does not appeal to them, it does not serve the purpose. First, figure out who your target audience is. Once you’ve got that right, settle on the format that your video will follow. Do you plan on a narrative or a brand story? Based on the target group, choose a format that you feel will work best.

Let’s Discuss Your Video Marketing Needs

CHOOSE THE RIGHT PLATFORM

Social media is a vast playing field of opportunities, and the main players in the field right now are Facebook, Instagram, LinkedIn, Twitter, and Youtube.

FACEBOOK VIDEO MARKETING

Facebook is the best bet for marketers who want to connect in a friendly way with their followers. This platform works great if you are running on a low budget as well.

You can create great videos with just your smartphone, or put together a short script and storyboard and let one of the awesome video creators on Fiverr bring your videos to life. 

INSTAGRAM VIDEO MARKETING

Instagram is the ideal option if your videos boast of a creative edge. Instagram is all about the visuals. Make sure your videos are colorful and catchy, but most of all, keep them short. It must also grab the attention of the viewers within the first ten seconds – failing which, your video will not be viewed. Instagram is used more by B2C marketers.

TWITTER VIDEO MARKETING

Like Facebook, videos can be uploaded on Twitter as well, but this works great for B2B businesses. The length of videos on here can extend to two minutes and twenty seconds, so most companies make use of this to convey messages that cover their business practices.

YOUTUBE VIDEO MARKETING

As far as YouTube is concerned, it goes without saying that this platform is king when it comes to videos. Every minute, 300 hours of videos are uploaded. Each day, YouTube has 30 million visitors. Marketers use YouTube for explainer videos, product demos, and testimonials.

LINKEDIN VIDEO MARKETING

LinkedIn seems to be the wallflower in this group, but you need to know how important and beneficial it is to work out a good video marketing strategy here. LinkedIn only recently introduced the video feature on its platform, and you should use this to your advantage.

This is the right place to upload videos that talk about your company, product, or service. Got a new launch coming your way? Put a video of the same on LinkedIn. Like Twitter, LinkedIn is great for B2B marketing.

With these video marketing strategies, you’ve covered the best practices to make your videos stand out.

Dominate Your Industry with a Killer Brand Story, Here’s How to Get it Right.

Brand Story – this has been a buzzword (or words) for a while now. But what exactly is it? A lot of people think that a brand story is the history of their brand or the journey to becoming what their brand is today. But here’s the thing – a killer brand story, one that actually stands out, is the perfect mix of facts and feelings. You need to weave a story that will stir in your customers a whirlwind of emotions.

Why your company or startup needs a brand story and needs it now.

We’ve established what a brand story is, now let’s dive into why it is crucial for your business.

Firstly, your consumers need to know what your vision is and hear your voice. A good brand story will do just that. A brand story defines your brand at it’s core. It tells your customers what you are, how you got here, what you can do for them, and why they should trust you. Your brand story is your voice, vision, and mission. 

Brand Story

Secondly, your brand story is the thoughts of others as well. You aren’t the only one authoring this story. It is the thoughts of your customers and followers. Finally, your company needs a good brand story because this is something that will create a positive image of your brand in the minds of your customers.

What can a good brand story do for your company?

The benefits of this subtle marketing strategy are fourfold. A good brand story creates an emotional connection with customers increasing the brand retaining capacity. It will also set you apart from your competitors as you are showing something that is unique. Building connections is an important result of a good brand story.

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What do you need to write a good brand story?

You either write a good brand story or write nothing at all. There are no two ways about this. An effective brand story can turn your business into a great success. Here are a few pointers you need to keep in mind while writing a good brand story –

  1. Jot down the facts: You first need to put down all the facts. Start with yourself, why you decided to start this venture, how you went about it, where your business stands today, and what makes you a differentiator.
  2. State the purpose of your company’s existence: Here, you need to tell your customers or readers all about the dream that was behind the making of this company. What do you want from this? How is your product or service going to be helpful to your customers? Your customer will have these questions for you, and you need to have the right answers.
  3. Transform this into a magic potion that can reach your audience: This is the most tricky part but also the most important. You need to look at everything you have written so far and turn it into something conversational, emotional, and memorable.

What’s next?

Now that you have a great brand story, what do you do with it? You should share it wherever you can. Go ahead and flaunt it on your social media platforms, your website, and your brochures. You need to keep in mind that this brand story is not just for your consumers, it is for your team members and employees as well. They will read it, to get an understanding of what your company is, so they can align their duties with respect to the company’s goals. Creating a good brand story that can really grab the attention of your customers is not an easy task, but once you crack the code, there is no going back. Your company will definitely see an upward spiral.

How Travel Tech Startups Can Break PR Down to a Science Part 2

In the first part of this series, we talked about why every travel startup needs a PR strategy and how you should start putting yours together. In this second part of this series, we’ll discuss in detail how to craft the most important parts of your public relations outreach:

  • What to say
  • When to say it
  • How to say it right

WHAT DOES THE WORLD NEED TO KNOW ABOUT YOUR STARTUP?

Let’s start at the top. This is one of the most critical things that most startup founders falter. Sometimes, you are so caught up the whirlwind of your startup that you’re just not able to see what it is about your startup that would make for a compelling PR story.

Before we dive in, make sure you’re signed up to the BIGINTRO newsletter to receive travel tech content marketing strategies straight to your inbox.

As a startup founder, you may have trouble seeing the big picture, due to the fact that you’re dealing with issues at a micro level. You may even feel that things may at your company are just aren’t exciting enough to be “newsworthy”.

This is where objective advice and guidance from an outside expert can really help. There almost always interesting and newsworthy occurrences happening in your startup that you are simply not seeing from an objective point of view.

Sit with individuals from various teams in your company (engineering, product, marketing) and have conversations about what they’re working on. Review what they’re working on and gauge if it would be interesting to a journalist or writer in the travel tech space. Like in all other aspects of your business, PR and content marketing strategies need to be made into a priority.

For example, your engineering team may be writing AI based code that could potentially revolutionize trip planning across the travel industry. Or your marketing team may have conducted research that journalist would find beneficial for their readers.

Not every story has to be groundbreaking, but you do need to have an exciting angle for a travel tech writer to take notice.

GETTING YOUR BIG STORY OUT THERE

Once you’ve come up with a big story that your startup needs to tell; focus on creating an email pitch that is crisp and clear. It should tell the story in a way that immediately attracts the reader’s attention. As a side note, it, it’s always a good idea to back up your content with as much data, statistics, and facts as possible.

Finally, like in every other step in this series, an organized approach will be key here too. Send out your email to all the writers you have been cultivating. Make sure you use MailChimp to good use here. Track who is opening your mail, preferably several times. Write them a direct, personalized email following up. Make sure you also follow up (even if through bulk mailing) to all the others as well. It’s okay to be persistent here and keep following up till you get a Go away aka unsubscribe, a will stay in touch or a positive response.

TIMING IS EVERYTHING

Finally remember, timing is key. Writers love to have exclusives and breaking news. So be smart about your timing. For example, if there are big writers who would be perfect for you, reach out to them a few days earlier than the others, offer them an exclusive and see if it works.

Similarly, if you do post your press releases on your company blog (which is always good to do), make sure you do this a few days after it’S been released in the media. So that the writers still get to break the news first.

Make sure you’re signed up to the BIGINTRO newsletter to receive travel tech content marketing strategies straight to your inbox.

At the end of the day, like with most things that seem insurmountable (and there are a lot of these, especially if you’re a startup founder), PR too can be broken down into a science. This also means that after you’ve had your press launch, track the results and optimize based on data.

Be organized, creative and consistent and you will soon be able to crack open the black box that is public relations. Of course, BIGINTRO is always here to help make your content marketing tasks a little smoother.

How Travel Tech Startups Can Break PR Down to a Science

How Travel Tech Startups Can Break PR Down to a Science

As a travel tech startup entrepreneur, there’s certainly no lack of tasks that need to be attended to. When you’re not busy fighting fires, you’re thinking of the next product development cycle, preparing for an industry event, or planning how to scale up your customer acquisition strategy.

In the midst of all the immediate chaos, public relations is something that demands your urgent attention. That being said, you probably feel like you don’t have the time, resources or budget to invest. On top of it all, the travel tech space already has some big players fighting for the spotlight.

So how do you gain the upper hand and increase exposure for your travel tech venture?

In this post (Part 1 of 2) we’re breaking it down into actionable steps your organization can take towards a successful press run. That being said, there’s good news and bad news.

Before we dive in, make sure you’re signed up to the BIGINTRO newsletter to receive How Travel Tech Startups Can Break PR Down to a Science Part 2 straight to your inbox.

The bad news is that in today’s world, where over 2,000 active travel and mobility tech startups have been founded globally, and over $31 billion has been invested by venture capitalists, PR is something a disruptive travel startup simply cannot afford to ignore.

Great PR has often resulted in a surge of new users, funding, hiring and sometimes even acquisitions, and is, therefore, a solid PR strategy is a must-have, even at the early stages.

The good news is that all experts seem to agree on one thing. Spending a ton of money on PR simply isn’t the right strategy, especially if you’re in the early stages of your startup.

All you really need is some expert guidance, and your PR strategy can create serious waves, regardless of your overall marketing budget.

Here are some proven strategies that we use at BIGINTRO, and have been used by other successful travel startups all over the world to crack the black box that is public relations.

CATEGORISE AND ORGANISE

The absolute best starting point is to think very carefully about what industry your startup would most resonate in. In other words, what is the area of interest in your startup?

You’re probably thinking: That’s easy, we’re in the travel or hospitality industry. But in most cases, you would be wrong.

Your starting point needs to be thought through from multiple perspectives, ideally as many as three. For example, say your startup includes an AI bot that understands what your user wants from travel on a psychological level, then you probably fall under three different categories.

  1. Technology
  2. Artificial Intelligence and Machine Learning
  3. Travel

Immediately this means you may interest two or three different types of journalists and that broadens your PR horizons.

This also means that your story or ‘pitch’ needs to include trends and highlights of those specific industries and how your solution helps solve some of the main challenges. Take time to research your industry, beyond your product or service. Backing up your pitch with facts and data definitly helps push your PR pitch the extra mile. 

BE AWARE

Now that you have a general idea of the writers that would be interested in your story, the next step is finding out who they are. To crack this task, you can set up Google alerts to get updates about articles from your target categories. Another important tip we should mention is to create lists of various words and topics to keep track of within your industry. Think broadly about what keywords would be most relevant for your startup.

This immediately puts the top writers in these niches on your radar. Keep a close watch on the kinds of articles people are writing to give you an understanding of who would be a good fit for your startup and story. As an added bonus, this will also keep you updated on the latest trends and happenings in your sector so it’s a win-win.

REACH OUT

This one is fairly easy; but like all the other steps, needs a systematic and consistent approach. Some writers have their contact information in the article itself. In most cases, it’s an email if not there’s a twitter handle you can follow.

It’s always a good idea to actually build a relationship with journalists and media prior to pitching them a news story, as they will already have somewhat of an idea of who you are.

Create an excel sheet with all the journalists relevant to you. Categorise them based on their niche, size of the site (based on Alexa rank) and on why they are a good fit for your startup.

Quick Tip – One of our favorite Google Chrome Add-ons is SEOQuake which lets you quickly compare the page rank for multiple sites at once. The best way to do this is to copy / paste a list of URLs, and filter them by Alexa rank (smallest to highest).

Once you have a distribution list ready to go, use it to create different email pitches introducing yourself and your startup for each category and style.

MailerLite or Mailchimp (free for initial use) are two of the best platforms to use if you’re thinking about reaching multiple journalists at once, however, in our personal experience, this isn’t the way to go. Creating a personalized email per contact will definitely be far more effective than cold mass emails.

If you don’t have a contact email, follow them on Twitter, try to get them to follow you back and then start a conversation. Linkedin shouldn’t be neglected either. We’re seeing more and more professionals spending time daily on LinkedIn, so you haven’t logged into LinkedIn in a while, now’s the time.

At this stage, the goal isn’t to get journalists to push them to publish anything. Your goal is to introduce yourself and your startup. The idea is to start building a media network and influencers whom you can leverage to your startup’s advantage at the right time.

We’ve talked about how to approach PR in terms of strategy and how to go about setting up a base and building your network.

In Part 2 of this series, we’ll talk about the what your PR story should be, how to project the most compelling picture for your company and how to time your press releases launch just right.

Make sure you’re signed up to the BIGINTRO newsletter to receive How Travel Tech Startups Can Break PR Down to a Science Part 2 straight to your inbox.

Visual Content Marketing Strategies in 2018 – Here’s What You Need to Know.

There’s no denying that content marketing is the lifeblood of any online business today. Content, or more specifically words are an everyday part of our lives – text messages, social media, blogs, and media sites.

There are an estimated 1.5 billion individual pieces of content online, which makes it extremely difficult for the content you produce to truly stand out.

However, there is a way you can win.

Content coupled with the right visuals can significantly give you the upper hand.

Visual content marketing catches our attention, adds context, clearly illustrates a point and even adds emotion.

While content marketers have been optimizing readability and scannability for digital audiences for years, visual storytelling is now the benchmark all marketing professionals must meet.

Use more visual content in Social media marketing, here’s why.

People root for visuals

Humans are visual creatures by nature. Visual content is processed faster by the human brain than textual content. Also, the human brain retains up to 65% if data is paired with visuals as opposed to textual content for 10-20%.

More viewership

The chances of your social media post grabbing attention is increased tenfold if it comes with a picture. Posts with images are shared 150% more than those without. According to Forbes, content with visuals gets 94 percent more views. Regardless of what exact measure companies use to measure return on investment – conversions, leads or social shares – it all starts with page views, and content will never be successful if people don’t see it.

Engaging the audience

Social media content which includes visuals is likely to generate more engagement from the viewer, and in turn, an engaging visual is far more likely to elicit a response from viewers than plain textual content.

Conceptualize your content

Visuals add weight to the content and assist in relaying the message more clearly with less usage of words.

Videos have taken over

Videos consist of 80% of the internet traffic. Videos always trump written text. Four out of five would watch a video rather than read a text. Watching a product video can influence consumers in buying a product than reading a review by 90%.

Additional posts you might like

Visual Content Marketing Tools

Your photoshop, illustrator, premiere, or even Lightroom skills may be lacking. I get it. But don’t let that stop you.

There are plenty of services your disposal to create videos and photos. Applications and solutions such as Magisto, Moovly, RelayThat and Canva help you make eye-catching images, animated videos, templates, and even infographics with ease. And what more, these services are usually available for free.

Integrating video into your distribution strategies is also an important step.

LinkedIn videos, for example, were rolled out late last year and provide a more dynamic way to engage on the B2B-focused platform.

One simply needs to find the perfect balance between time, budget, and quality in visual content.

These three points act as the pillars of visual content strategy. Get them right, and you will be at the top of your game.

  1. TIME

Manage your time wisely. It is often due to lack of time that we miss out on adding the best visual content needed for our blogs or posts. With deadlines to meet or just pure laziness, we tend to skip the images or get on with low-quality ones, not putting in efforts to source out apt material.

  1. BUDGET

You need to constantly update your content, create blogs on a daily basis, and keep up with the race to make a mark. This means you will need new visual content on a daily basis. Subscriptions are the best solution to such issues as you can get away with having to pay a higher amount every day. Unlimited subscriptions are also a viable option as they go easy on the pocket.

No budget? No problem, here are three go to services to grab incredible free visuals to make your content pop.

Unsplash – Beautiful high-quality free images and photos you can download and use for any project. No attribution required.

Pexels – Free stock photos you can use everywhere.

Pixabay – Over 1300000 high-quality photos, illustrations, and vector graphics. Free for commercial use

  1. QUALITY

There has been a drastic shift in what is a quality image. Stock images used to have the high resolution and expensive looking surroundings, but they didn’t capture real experiences and the expectations of the audience shifted accordingly.

Image quality has shifted from capturing more realistic images that are practical rather than ideal stock images set in front of an expensive surrounding.

Whatever direction you’re going—and no matter what your budget allows, both B2B and B2C marketers should be asking this one simple question…

“Does this image help tell the right story?”

The trends in visual content are quickly changing. From stock photos to bespoke photography, the definition of a compelling image is evolving at a very rapid pace.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

B2B VIDEO CONTENT STRATEGIES YOU NEED TO KNOW

Video content marketing; Literally every brand under the sun knows that they need to be utilizing video content as part of their marketing distribution strategy, and yet the vast majority of brands have no solid plan on how or where to start. On one hand, working with large-scale production teams may get expensive, while on the other hand creating something quick and easy may be perceived as cheap by your intended audience. But there are a few things you can do to make sure your video content strategy works, regardless of your budget.

For the rare few who are still wondering what the big deal is…

HERE ARE THE FACTS

Over 90 percent of the B2B customers love to watch online videos.

Over 40 percent B2B customers watch online videos reaching relevant products for business purposes

Nearly 76% of the smart marketers already include video content marketing as a major part of their overall marketing strategy

If those stats aren’t a sign of a serious marketing opportunity, then what is?

Basically YouTube video content works for one simple reason. It’s much more interesting and convenient to watch an informative video on a product or service than to read multiple pages of lengthy texts. If you produce an engaging video content in a professional way, you increase the chances of generating more business in the B2B industry. It’s really that simple.

I actually wrote two other posts about video content that shares more about why video content marketing is a crucial part of your marketing mix.

6 BEAUTIFUL EXAMPLES OF CORPORATE VIDEOS

POWERFUL CONTENT MARKETING STRATEGIES FOR 2018

LET’S DISCUSS YOUR VIDEO NEEDS – CONTACT US

Now, when you’re all set to deploy effective B2B video content marketing strategies, the main question that arises is what are the video content marketing strategies that will be most effective for your business? The answer to that usually starts with what are you trying to achieve? What’s your end game? Your goal? Are you aiming for an increase in sales, leads, new employees, or simply branding in the B2B industry? Identify your goal and work from there.

STORYTELLING NOT SELLING

Telling your brand story in a professional and articulate way can provide a lot of credibility to your brand. If you’re creating the first video for your brand, or your YouTube channel has been suffering from a serious lack of strategy, now would be a good time to start at the top. Create a video that tells the story of your business. Share its heritage and background with your customers. Push that ‘selling’ part of your brain aside for a moment, and focus on your creative, storyteller side. If you’re having trouble with this, hire someone (Side note: BIGINTRO would love to help with this).

A beautiful example of this is a video from General Electric which shows a child imagine what her Mom does at GE.  It marks the journey into the imagination of a child as to how she imagines all the amazing things created by her Mom working as GE employee.

WHAT’S IN IT FOR THEM?

Videos take up valuable time from your audience. Even the shortest minute and a half videos are still time you’re taking away from your viewer’s daily routine, so there better be some serious value in your content. whether that’s entertainment value, historical value, visual stimulation, or business related value, whatever it is, give your audiences something to reflect on, even after they’ve finished watching the video.

Before you start recording your first moment of footage, ask yourself these important questions:

  • Why would anyone want to watch this video?
  • Are we creating something unique?
  • Would I find value from this video?
  • Is this something the audience would want to share?

If you don’t have a solid answer or a resounding YES to these question, go back, refine the concept and come up with something you would personally find awesome.

Remember you’re not in a hurry. Take your time, get it right, and they’ll subscribe for more.

NEED TO CREATE A VIDEO? LET’S TALK

NEVER BE BORING

Thinking that B2B videos can’t be entertaining or funny is a huge misconception.

Zoom.us partnered with YouTube sensation Tripp and Tyler who are famous for producing videos of typical office pitfalls using a dry, simple, and sometimes controversial sense of humor to widen the video audience for B2B marketers.

Put it this way; with more than 900,000 views, the videos has generated an insanely wide reach and if only 10 percent of these viewers convert, a relatively inexpensive production budget will have generated a massive return.

Comedy in video content helps you connect with your audience, feeding off of the challenges they face, or sometimes silly corporate culture only they could associate with.

KEEP IT SHORT, SWEET, AND REPEAT

Statistics show that 94% of the online shopping customers watch videos and most of them commit that watching products explainer videos make them feel more confident to buy the product. Keep the videos short but should focus on the benefits of the clients.

One of my favorite personal favorite ways to start creating videos for clients is through the use of “How To” explainer videos. These short videos can be one of the most effective B2B marketing tools your sales team can have at their disposal.

They should focus on one aspect of your business or one specific target market, and deliver important information on how your business helps them solve a problem they’re having. SaaS businesses take note, your platform may have multiple features, each of those features can be showcased in its own video quickly and inexpensively.

ACTION WITH A CALL TO ACTION

Generating leads is the ultimate aim of video content marketing efforts, and yet we still see videos that are fantastic but fail to ‘seal the deal’ with a clear call to action at the end. It doesn’t have to be more complex than a URL to your website, or a unique URL specifically for your target audience. Make sure you guide your potential customer into taking the action you want. This can be done by done by adding an annotation to your video with a link to your website, a product landing page, a newsletter sign-up or another page URL triggering any action you choose. The last thing you want is to miss a huge opportunity of converting your audience into potential customers.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

POWERFUL CONTENT MARKETING STRATEGIES FOR 2018

It’s almost 2018, do you know where your content marketing strategy is?

Whether you’re just starting out with a new content marketing strategy or you’ve been using the same tried and true strategies for a while, one thing’s for sure, you better have some fresh ideas up your sleeve for the year ahead.

Why? Well, to put it this way, competition is fierce!

Year after year, B2B and B2C marketers are increasingly creating more content, and on more platforms than the previous year. 70% of marketers surveyed in 2016 said they were planning on creating more content than they did in 2015, and this growth has only skyrocketed since!

HERE’S WHY A SOLID CONTENT MARKETING IS A MUST

Content marketing costs 62 percent less than outbound marketing while generating more than 300 percent more leads. And if that’s not enough, companies that adopt and execute a well-defined content marketing plan get six times higher conversion rates than their competitors. Kind of makes you wish you had started sooner doesn’t it?

These simple fact alone should cause you to drop whatever you’re doing and get serious about your brand’s content strategy.

Considering how crucial content marketing is, it’s surprising that marketing managers often fail to plan ahead with precise business objectives and goals.

The good news is that it’s never too late to put your content to work for you, and this post is really all about sharing my personal content marketing strategies, and how you can ‘borrow’ my ideas for 2018. Go ahead, It’s cool with me…

Before we deep dive into why you needed a content strategy yesterday, I do have to say this…

Following marketing trends will get you nowhere…

Trends may come and go, but building a fan base that deeply connects with your personality, value, and insights is something that can never be replicated. No matter how much content is published, or what medium it’s shared on.

People connect with content on a personal and human level. If visitors choose to consume your content, return to it, and share it, it’s because your personality shined through regardless of the information you supplied. Alternatively, if they zoned out, well guess what? It’s because you just couldn’t capture their attention long enough. It might sound a little harsh but trust me on this, it’s always personal.

Your tone of voice is your secret weapon.

I can’t emphasize this enough. Think of it this way. If you were sitting with your best friend right now, sharing something you’re extremely passionate about, would you throw a bunch of statistics and technical babble at them? Or would you explain exactly why something is so awesome and why they’re missing out? The latter right? So why would your content be any different?

Your content needs to be personal and charismatic if you’re going to have a fighting chance of getting it noticed. Got it?

Your personal identity is worth more than any quick fix, or marketing tactic. Keep that in mind as you define your content marketing strategy. That being said, creating content on your website, blog and through your visual content marketing channels such as YouTube that is truly well-executed and gives your audience valuable knowledge will make your marketing timeless.

CONTENT MARKETING STRATEGIES FOR 2018

FIND OUT WHAT’S HOT

As a general rule of thumb, prior to defining a content strategy whether it’s textual or visual content, I always start off by figuring out what’s hot in a particular industry I’m working on.

BIGINTRO currently has clients in the health, travel tech, AR, and media industry, so you can see why understanding what’s happening in these particular industries is always step 1.

To get Trend Data research done, I go straight to the granddaddy of search; Google.

Google provides tons of services but Google Trends is the best option out of them to find trending topics. You can search any topic and the volume it’s  receiving.

You can also make country-specific as well as sector-specific searches to make your results more targeted.

Another great option is searching Quora Topics for specific questions people are genuinely curious about. Here’s what’s being asked right now in ‘Travel Tech’.

 

Bonus tip – The answers shared will also help you write content that that’s intelligent and valuable.

DEFINE AND ORGANIZE IDEAS

Once you’ve got the key trends and topics covered, there are two services you should immediately utilize to optimize your topic titles and organize your ideas.

The first being CoSchedule’s Title Analyzer which will help you compare title ideas, and write killer headlines.

Here’s an example

  • CONTENT STRATEGIES FOR 2018 got a title score of 41
  • POWERFUL CONTENT STRATEGIES FOR 2018 got a title score of 58
  • POWERFUL CONTENT MARKETING STRATEGIES FOR 2018 got a title score of 62

Followed by Trello, which personally helps me organize my ideas in lists, with ideas, and topic titles that I plan on covering in a specific month.

 

Trello allows you to go all in with a bunch of details, and screenshots, or like me, keep it a light reference and avoid scribbling ideas all over the place. Sure there are plenty of other project planning and management solutions available, but Trello works for me.  

CREATE MAGICAL CONTENT IN 2018

VIDEO CONTENT MARKETING

Video marketing works. Period, end of story. You need to get serious about it. Whether you’re a novice or growing an existing program, now’s the time to put your video into the marketing spotlight.

I get it, shooting video, editing, publishing, and sharing video can be time-consuming, but with video sharing platforms like Facebook, and Instagram, marketers can now easily create and publish video content without little to no effort.

At its core, BIGINTRO is a visual content creation agency, with video being the driving force behind the content we create for our clients. By creating a series of videos, focused on keyword rich titles and descriptions, we generate more search exposure, leading visitors to our client’s videos, which always contain a call to action. 

These 6 Beautiful Examples of Corporate Videos are sure to spark up some creative ideas.

One of the big marketing channels that have been picking up steam in the past few years are micro-communities like Slack channels, WhatsApp, and Facebook groups.

I’ll be sharing my Go-To Marketing Micro-Communities in an upcoming post -> Subscribe to the BIGINTRO Newsletter to make sure you stay updated.

Another community that’s somewhat lesser known, but has been a hugely beneficial for me in the past few months is SILO, a micro-community of super talented and helpful individuals. In fact, I love it so much, I asked the founder to put my name on their homepage. It’s just THAT GOOD!

AMPLIFY YOUR CONTENT

So far we’ve looked at how to come up with great topics. How to optimize the titles. The importance of Micro-communities, now let’s supercharge your content reach, after all, what’s the point of spending all that time writing content if it isn’t getting the eyeballs it deserves?

Right off the bat, there are two services ALL marketers should know. The first being Zest – Their site’s tagline reads – ‘Where Marketers Share and Discover Stellar Marketing Content’ but it’s way more than that.

Zest is a great platform for sharing your marketing related posts while networking with the best in the marketing industry as well as educating yourself with the valuable manually curated articles.

Lastly (for now at least) is agorapulse which brings all of your hard work full circle. Agorapulse is a really cool service that lets you manage your social feeds and schedule your content across all social sites, under one neatly organized platforms. I’ve recently started using this social network management platform and I’m really loving the broad range of tools, ranging from Facebook applications, analytics, and content automation it delivers.

THE WRAP-UP

Hopefully, this post helped inspire and focus you towards preparing your content marketing strategy for 2018. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.

What are your content marketing strategies, tips, and tactics for the year ahead?

6 Beautiful Examples of Corporate Videos

If there’s one thing I take very seriously here at BIGINTRO it’s the production of corporate videos. Whether it’s a short explainer video or a more elaborate launch demo video, I’m constantly keeping my eyes open for captivating and inspiring corporate style videos to learn from, and up my video content creation skills.

Done right, corporate and brand videos have the power to keep your audience’s attention, empower your sales flow, deliver your company’s messaging, or help your HR team hire the right people. And trust me, getting it right is no easy task.

WHAT MAKES A GOOD CORPORATE VIDEO?

I recently discussed this topic with a friend (and colleague) of mine, when we tried to get to the bottom of why certain videos stick, while others are just as quickly forgotten.

You don’t have to look much further than Old Spice’s Muscle Music video to get a hint of what works. People generally love to laugh.

A little humor certainly goes a long way, but humor alone can be a tricky thing, as it depends greatly from one area to another, along with individual tastes.

So if there was one element or one factor that defines what makes a good corporate video, it would have to be ‘Heart’.

Videos that speak from the heart, and engage the viewer to take action are definitely the ones that stand out above the rest.

WHY ARE CORPORATE VIDEOS IMPORTANT?

One of the main goals of a corporate video is to successfully communicate company’s products, services or a company’s culture. There are TONS of statistics to prove that visual media is the most profitable way to do this. For example

  • Consumers remember 10% of what is heard.
  • Consumers remember 20% of what is seen.
  • They remember about 50% of what is heard and seen.
  • 82% of Twitter users watch video content on Twitter
  • Social video generates 1200% more shares than text and images combined!

Oh, by the way, did you know that…

  • 85% of Facebook videos are watched without sound!?

Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production.

For those who still need a little creative inspiration, here are great examples of corporate videos; each with a different approach that is specific to their business.

MINDSPACE DANCE BREAK
One minute can change your workday

FMC Technologies Frac Flowback – Recruitment Retention Film
Who knew that working in the oil industry could be so cool?

SQUATTYPOTTY
Yes, this is a real product, and their video is AMAZING!

PRACTICUS: ANOTHER WAY
There’s something incredibly simple, yet strangely hypnotic about this corporate video

STARBUCKS – A YEAR OF GOOD
Starbucks did a lot of good with their earnings last year. Here’s how they gave back.

GOOGLE ASSISTANT
A lot can be said with just a simple series of images, here’s how it’s done!

There you have it!

Some of my personal favorites and all around great examples of promotional videos pulled off really well, in a variety of ways, with incredible creative flair, and heart.

Hopefully, this list helped inspire you to get started on your corporate video. Come on, it’s clear you need one. Talk to us, we’d love to create your awesome corporate video.

Why Exceptional Visual Social Content Wins Every Time

As a marketer, I’ve always appreciated great design. The kind that captures my attention and pulls me in to discover more. From a consumer standpoint, the story remains the same. Great design wins every time. In fact, studies suggest that we don’t just admire great visuals, we engage with it more positively too.

So what makes ‘great visuals’ and how do we leverage them in a way that makes others want to engage and share them? Read on, as that is precisely what this post is all about!

THE MAGIC OF VISUAL CONTENT

65% of senior marketing executives believe that visual assets (photos, video, illustrations infographics, and more) are at the core to how their brand story is both perceived and communicated today.

Infographics for example are still a winning recipe for conveying a lot of information in a concise, visually pleasing package. But next time you find yourself lazily asking “can we put it this in an infographic?” consider the alternatives that are quicker to digest, and easier to share.

SlideShare for example has quickly become one of the the leading platform for discovering and publishing slide show decks; hosting your slide shows on SlideShare helps your content gain visibility, while keeping them super simple to consume and embed on platforms, especially LinkedIn.

Have a great video clip? YouTube is great, but Giphy makes it even easier to share on social. GIFs (which aren’t just for funny cats by the way) they’re also great for creating simple animations that illustrate changes over time.

giphy-1

OK so maybe Cat videos are funny…

One more alternative to the standard visual elements, are using real people, or better yet, personas with a strong online reach within your intended audience. Reaching out to the right individuals adds a human element to your brand marketing tactics.

SUBSTANCE OVER NUMBER

As a general rule, It’s always preferable to use original images or ones taken by you, as we do here at BIGINTRO. This adds a much more desired personal touch to your brand. High-quality attractive images can tend to be expensive to purchase. Fortunately, with resources such as Canva, you can create unique, captivating images for free, or just a few dollars, using a simplistic drag-and-drop interface.

There are other alternatives that offer royalty free images on photo-sharing sites such as Flickr, Pixaby and Morguefile, but the free images you will find online tend to be very generic. That being said, due to the vast number of photos on these sites, it’s unlikely that other businesses within your niche will have used them already so it’s worth saving a few stand out images you discover online. Just make sure they fit with your overall brand and theme.

If I had to point towards one royalty free image provider it would have to be unsplash.com.

The featured photos on Unsplash (10 every 10 days) are chosen by notable creatives. Since the curators are from varied backgrounds, it brings a wide range of photographs and different styles to the featured photos. The free images are captivating and thought provoking to say the least.

FROM GUERRILLA TO MILLENNIAL MARKETING

Gureilla marketing has been all the rage over the past few years, but more recently, the rise of millennials & mobile content consumption has caused a perfect storm from a marketing stand point. The traditional rules of selling have given away to attracting, capturing and retaining your audience in a much more creative way, bound only by your creative imagination.

Millennials have been forced to become keen discriminators because of the thousands of ads that they are bombarded with every day. In order to make an impression on Millennials, marketers need to appeal to their unique values and interests, which requires identifying the target audiences and refining their messages to match them.

The upside to this challenge is that millennials are equally willing to share a brand’s content—especially visual content—with their friends when they find something they like, generating organic (free) exposure.experience-2

Online consumers today, especially millennials are looking for marketing with a message that appeals to their ideals, sense of justice, social interests, humor, etc. This makes visual social content the perfect weapon in your marketing arsenal. Unless, of course leaving money on the table is your sort of thing.

VISUAL CONTENT MARKETING TAKEAWAYS

  • Colored visuals increase people’s desire to read content by 80%.
  • Content with images increases a view rate by 94%.
  • Visuals generate more backlinks than any other form of content.
  • Posts with images produce 180% more engagement.
  • People are 85% more likely to buy your product after watching a video about it.

DON’T STOP HERE

Of course, there are many other types of visual content that you can produce for your blog, site or social channels to add a bit of variety into the mix, some that will work better for your niche than others. Consider this post as spark towards moving your creative marketing needle. I hope it serves as a bit of food for thought when planning future posts.

Need to give your marketing strategy a serious upgrade? Contact us, today. We’d love to talk.