There’s no denying that content marketing is the lifeblood of any online business today. Content, or more specifically words are an everyday part of our lives – text messages, social media, blogs, and media sites.
There are an estimated 1.5 billion individual pieces of content online, which makes it extremely difficult for the content you produce to truly stand out.
However, there is a way you can win.
Content coupled with the right visuals can significantly give you the upper hand.
Visual content marketing catches our attention, adds context, clearly illustrates a point and even adds emotion.
While content marketers have been optimizing readability and scannability for digital audiences for years, visual storytelling is now the benchmark all marketing professionals must meet.
Use more visual content in Social media marketing, here’s why.
People root for visuals
Humans are visual creatures by nature. Visual content is processed faster by the human brain than textual content. Also, the human brain retains up to 65% if data is paired with visuals as opposed to textual content for 10-20%.
The chances of your social media post grabbing attention is increased tenfold if it comes with a picture. Posts with images are shared 150% more than those without. According to Forbes, content with visuals gets 94 percent more views. Regardless of what exact measure companies use to measure return on investment – conversions, leads or social shares – it all starts with page views, and content will never be successful if people don’t see it.
Engaging the audience
Social media content which includes visuals is likely to generate more engagement from the viewer, and in turn, an engaging visual is far more likely to elicit a response from viewers than plain textual content.
Conceptualize your content
Visuals add weight to the content and assist in relaying the message more clearly with less usage of words.
Videos have taken over
Videos consist of 80% of the internet traffic. Videos always trump written text. Four out of five would watch a video rather than read a text. Watching a product video can influence consumers in buying a product than reading a review by 90%.
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Visual Content Marketing Tools
Your photoshop, illustrator, premiere, or even Lightroom skills may be lacking. I get it. But don’t let that stop you.
There are plenty of services your disposal to create videos and photos. Applications and solutions such as Magisto, Moovly, RelayThat and Canva help you make eye-catching images, animated videos, templates, and even infographics with ease. And what more, these services are usually available for free.
Integrating video into your distribution strategies is also an important step.
LinkedIn videos, for example, were rolled out late last year and provide a more dynamic way to engage on the B2B-focused platform.
One simply needs to find the perfect balance between time, budget, and quality in visual content.
These three points act as the pillars of visual content strategy. Get them right, and you will be at the top of your game.
Manage your time wisely. It is often due to lack of time that we miss out on adding the best visual content needed for our blogs or posts. With deadlines to meet or just pure laziness, we tend to skip the images or get on with low-quality ones, not putting in efforts to source out apt material.
You need to constantly update your content, create blogs on a daily basis, and keep up with the race to make a mark. This means you will need new visual content on a daily basis. Subscriptions are the best solution to such issues as you can get away with having to pay a higher amount every day. Unlimited subscriptions are also a viable option as they go easy on the pocket.
No budget? No problem, here are three go to services to grab incredible free visuals to make your content pop.
Unsplash – Beautiful high-quality free images and photos you can download and use for any project. No attribution required.
Pexels – Free stock photos you can use everywhere.
Pixabay – Over 1300000 high-quality photos, illustrations, and vector graphics. Free for commercial use
There has been a drastic shift in what is a quality image. Stock images used to have the high resolution and expensive looking surroundings, but they didn’t capture real experiences and the expectations of the audience shifted accordingly.
Image quality has shifted from capturing more realistic images that are practical rather than ideal stock images set in front of an expensive surrounding.
Whatever direction you’re going—and no matter what your budget allows, both B2B and B2C marketers should be asking this one simple question…
“Does this image help tell the right story?”
The trends in visual content are quickly changing. From stock photos to bespoke photography, the definition of a compelling image is evolving at a very rapid pace.
Hopefully, this post helped inspire and focus you towards working on your B2B Video Content Strategy. One thing’s for sure, it’s clear you need one! Talk to us, we’d love to help you get started.