Ultimate B2B Marketing Plan [Free Template]

Navigating the B2B landscape requires more than just sporadic marketing efforts; it demands a strategic, sustained approach that aligns with your business’s long-term goals. This guide introduces a meticulously crafted, year-long B2B marketing template.
10 Key Takeaways from Top B2B SaaS Homepages

B2B founders, listen up! Your homepage is your digital handshake. It needs to: → Grab attention → Build trust → Drive action Sounds simple, right? But how do you achieve it? Let’s dissect the homepages of 6 B2B SaaS giants: Deel, Webflow, Notion, Attentive, ClickUp, and Wiz. We’ll break down each company’s main message, headings, […]
10 Essential Inbound Marketing Strategies for B2B SaaS [2024]

Picture this: You’ve built a fantastic B2B SaaS product that could revolutionize the way businesses operate. But there’s a catch – your potential customers are scattered across the digital landscape, and traditional marketing tactics just aren’t cutting it. Cold emails are rarely read; highly sought-after leads are bombarded with cold emails every day, making the […]
How to Create a LinkedIn Growth Content Strategy [2024 Guide]

LinkedIn has emerged as a powerful platform for professionals to build their brands, engage with audiences, and establish authority in their respective fields. However, leveraging LinkedIn effectively requires a strategic approach. Did you know that LinkedIn has over 1 billion members in more than 200 countries and territories worldwide. In this guide, we’ll delve into […]
AI Copywriting: How It’s Transforming the Business Landscape

You may be surprised to learn that one of the first major uses of artificial intelligence will be in your sales and marketing department.
Content Marketing Strategy Guide That Gets Business Results

Content marketing is a strategic marketing approach focused on creating and distributing valuable content and ultimately driving profitable customer action.
CMO vs. VP Marketing What’s the Difference? Here’s How to Get it Right!

If you’ve ever wondered what the difference is batween the Vice President (VP) of marketing and the Chief Marketing Officer (CMO)? If so, you’re not alone.
6 Things to Consider When Creating A Content Marketing Strategy For SMBs

ontent marketing plan can help you organize your ideas and make the right decisions when creating content.
How to Pitch Journalists In Your Industry and Get Coverage

Have you ever wondered how to pitch journalists in your industry and get coverage? If so, you’re not alone. Before we get into why and how to pitch journalists in your industry — you need to understand that it’s not magic. There are no shortcuts, and there are usually no quick wins.
Content Strategy for Startups: 8 Questions to Ask Before Hiring an Agency

Here are eight key questions to ensure you evaluate a partner that will help deliver relevant, engaging content and a content marketing strategy built on data and insight.